Phab
Overview
Phab is a nutrition-focussed direct-to-consumer (D2C) brand based in Mumbai, India. It was founded in 2018 by Ankit Chona, Pradeep Satishchandra Chona, and Gayatri Chona. The company offers a range of protein-based snacks and beverages, emphasizing real nutrition and flavor. As of 2025, Phab has successfully raised $7.58 million in various funding rounds. The brand primarily operates online, leveraging platforms like Amazon and Flipkart, as well as quick commerce and offline channels.
Recent Developments
- April 2025: Phab secured $2 million in a seed funding round led by OTP Ventures, with participation from Capri Global and several angel investors. This capital injection aims to strengthen its omnichannel presence and expand its team.
- March 2025: Phab's Access Consulting and Training Services (ACTS) engaged in multiple projects, including improving accessibility at The Savoy Theatre in collaboration with ATG Entertainment.
- Throughout 2024: Phab took part in various initiatives, such as the Parallel Windsor 2025 and Epsom & Ewell Phab Show, fostering community involvement and promoting accessibility.
- 2023: Despite a 12% decline in standalone operating revenue to INR 5 crore, Phab managed to reduce its net loss by 3% to INR 6.8 crore for the fiscal year ending March 31, 2024.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 |
| Headquarters | Mumbai, India |
| Founders | Ankit Chona, Pradeep Satishchandra Chona, Gayatri Chona |
| Revenue | INR 5.15 Crore (as of March 31, 2024) |
| Profits | Net loss of INR 6.8 crore for FY 2024 |
| Key Investors | OTP Ventures, Capri Global |
| Industry | Nutrition and Healthy Snacks |
| Number of Employees | 51 (as of November 2024) |
Early History
Phab was launched in 2018 by Ankit Chona, leveraging his decade-long experience in the restaurant industry, alongside Gayatri Chona’s expertise as a certified nutritionist. The brand initially focused on creating protein bars and healthy milkshakes, targeting a growing segment of health-conscious consumers in India. Their products emphasized a balance between taste and nutrition—quickly gaining popularity for providing a pleasurable and healthy snacking alternative. Starting as a small-scale operation, Phab steadily expanded its reach across major e-commerce platforms and started exploring offline retail channels.
Company Profile and Achievements
Phab's business model revolves around catering to the increasing demand for nutritional snacks. Their offerings include protein bars, shakes, and powders designed to help bridge dietary protein gaps. Significant milestones include:
- 2018: Launch of protein bars and shakes.
- 2019: Expanded product lines to include energy bars and milkshakes.
- 2021-2023: Collaborated with various partners in retail and expanded their digital presence through major e-commerce platforms.
- 2025: Secured seed funding of $2 million to enhance product development and boost omnichannel presence.
Current Operations and Market Position
Phab operates across major e-commerce platforms such as Amazon and Flipkart, leveraging robust online market strategies to reach its audience. The brand also maintains a tangible presence in physical retail, ensuring products are accessible across different consumer touchpoints. As the market for healthy snacks grows, Phab remains competitive by prioritizing innovation through its science-backed nutrition strategies. Facing competition from other nutrition brands like Yoga Bar and Good Monk, Phab continues to hold its ground through unique product offerings and a strong focus on customer satisfaction.
Conclusion
In conclusion, Phab remains a significant player in the health and nutrition sector, capitalizing on the rising demand for convenient and healthy snacking options in India. With plans to enhance its market presence further and explore new product categories, Phab is strategically positioned to expand its influence. The company's ongoing commitment to quality and innovation places it well within the trajectory of capturing a more significant market share in the burgeoning D2C landscape. The upcoming years seem promising for Phab as it sets to tackle India's protein gap with its science-backed approach.