Pinterest's Q2 2025 Revenue Jumps 17% to $998 Million, Monthly Active Users Reach 578 Million

Pinterest (NYSE: PINS) reported robust financial results for the second quarter of 2025, with revenue climbing 17% year-over-year to $998 million. The visual discovery platform also saw its global monthly active users (MAUs) reach a new high of 578 million, signaling continued growth and engagement. This performance builds on a strong first quarter, where revenue grew 16% year-over-year to $855 million, and MAUs stood at 570 million.

The company's strategic focus on transforming into a "shoppable search" destination is a key driver behind its accelerating revenue growth. CEO Bill Ready emphasized this shift, stating that Pinterest is becoming "a destination for a user, particularly a shopping destination." This strategy leverages an "ads flywheel" and "better intent data" to enhance the platform's commercial appeal for both users and advertisers.

Pinterest's efforts to boost advertiser performance include the rollout of its Performance+ suite and new AI-powered ad tools. These innovations aim to improve return on ad spend (ROAS) and conversion rates, attracting more mid-market advertisers. The company also recently partnered with Magnite, an online advertising firm, to expand its programmatic advertising capabilities.

Despite holding a "mid single digit equity (5.5%)," co-founder Ben Silbermann maintains significant voting influence due to Pinterest's dual-class share structure, as noted by "Next 100 Baggers" on social media. This structure allows founders to preserve high voting power relative to their economic stake, with the overall insider block remaining under 11%. The company's continued investment in AI for personalization and ad solutions is expected to further compound its margins.