Players Health
Overview
Players Health is a sports technology company that offers digital risk management services, insurance products, and reporting tools aimed primarily at youth and amateur sports organizations. Founded in 2016 by former professional American football player Tyrre Burks, the company is headquartered in Minneapolis, Minnesota. It focuses on creating safe environments for athletes through innovative technological solutions. Over the years, Players Health has secured significant funding, including a recent $60 million Series C round, bringing its total funding to over $100 million.
Recent Developments
- December 2024: Players Health announced the closing of its $60 million Series C funding round, led by Bluestone Equity Partners. This investment will facilitate broadening market reach, enhancing AI-based product personalization, and strategic mergers and acquisitions (M&A) to expand capabilities.
- August 2024: The company's expansion into new markets was bolstered by improved athlete protection services, which include partnerships with notable organizations like USA Softball and RCX Sports.
- November 2024: Strategic leadership additions were made with industry experts joining the team, enhancing the focus on athlete protection and meeting the demands of collegiate athletics.
- June 2024: Players Health unveiled its Safety Hub, a platform that manages risk and promotes athlete well-being in youth sports.
- December 2023: A significant partnership was announced with Orangetheory, making Players Health the preferred insurance and risk management provider, enhancing safety and accessibility solutions across their franchises.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Minneapolis, Minnesota |
| Founders | Tyrre Burks |
| Total Funding | Over $100 million |
| Key Investors | Bluestone Equity Partners, Mosaic General Partners, RPM Ventures, SiriusPoint, TriplePoint Capital |
| Industry | Sports Technology, Insurance |
| Number of Employees | Not publicly disclosed |
Early History
Players Health was founded by Tyrre Burks, whose professional football career was curtailed by injuries. Understanding the vulnerabilities athletes face, Burks established the company in 2016 to address the gaps in athlete safety and risk management within youth sports. The initial focus was on creating a risk management platform that could track injuries and safety issues, formulating a comprehensive safety ecosystem for athletes. The company's early growth was propelled by partnerships with amateur sports leagues in the U.S., and it quickly became a pioneer in providing safety and insurance solutions tailored to the needs of both youth and amateur sports organizations.
Company Profile and Achievements
Players Health has emerged as a leader in the sports technology domain, specifically focusing on athlete safety and insurance solutions. Its business model revolves around a tech-driven platform that addresses the evolving safety and compliance challenges in amateur sports. Key milestones include:
- Launching various AI-powered tools for personalized product offerings.
- Forging strategic alliances with organizations like NFL FLAG and American Youth Soccer Organization to expand its service reach.
- Attaining more than 5.5 million youth athletes as beneficiaries of its safety and insurance services.
- Players Health has also been instrumental in improving organizational risk management through education, credentialing, and comprehensive safety assessments.
Current Operations and Market Position
Currently, Players Health operates with a focus on expanding its portfolio to include collegiate and professional sports sectors, aspiring to be the "Lloyd’s of London" for sports insurance. The company's impact in the industry is profound, leveraging data-driven solutions to create safer sports environments. Its strategic initiatives, backed by substantial funding, aim to broaden their service offerings in risk management and safety protocols across various sports organizations, enabling them to become a pivotal entity in the $3 billion youth sports insurance market.
Conclusion
In a relatively short period, Players Health has positioned itself as a significant figure in the sports technology and insurance industry, driven by its mission to safeguard the health and well-being of athletes at all levels. Its dedication to innovation through strategic partnerships and advanced technological applications underscores its potential for sustained growth. As it continues to expand its services and influence, Players Health plays a crucial role in redefining insurance solutions within the sports sector, driven by a commitment to protect athletes and enhance the safety standards across sports environments.