PlaysOut
Overview
PlaysOut is an innovative startup transforming the digital gaming landscape by integrating mini-games into super apps such as WeChat, Telegram, and more. Founded in 2024 by Jassem Osseiran and Jimmie Jeremejev, it is a UAE-based company specializing in mobile gaming apps with blockchain enhancements. The company focuses on mini-game infrastructure by offering developers an SDK to create scalable and engaging content. As of 2025, PlaysOut has successfully raised $15 million at a $150 million valuation, showcasing its appeal to institutional investors and strategic partners like Tencent and OKX Ventures.
Recent Developments
- August 2025: PlaysOut's valuation hit $150 million following a $15 million fundraise, signaling confidence from investors like OKX Ventures and KBW. This round is seen as a strategic move to enhance its infrastructure and leverage the growth potential in Web3 gaming.
- July 2025: The company launched its native token, $PLAY, on Binance, marking a significant step in its ecosystem expansion. This launch includes features like governance, in-game transactions, and community-driven developments.
- June 2025: Strategic collaboration with Eros Now was announced to gamify Bollywood films through immersive mini-games, increasing PlaysOut's cultural footprint and user base.
- May 2025: Official SDK launch to facilitate mini-game deployment across major platforms, a critical step in solidifying its market presence and enhancing developer onboarding.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2024 |
| Headquarters | United Arab Emirates |
| Founders | Jassem Osseiran, Jimmie Jeremejev |
| Revenue | Not disclosed |
| Profits | Not disclosed |
| Key Investors | Tencent, OKX Ventures, KBW Ventures, Pacific Century Group |
| Industry | Mobile Gaming Apps |
| Number of Employees | 18 |
Early History
Founded in 2024, PlaysOut started as a platform aimed at embedding mini-games within popular apps, leveraging user bases to drive engagement. Early funding rounds were crucial in developing their SDK and expanding their mini-game ecosystem. With support from significant investors, the company was able to pilot innovative integration solutions with platforms like WeChat and Telegram. Their focus on lightweight, interactive games quickly captured the attention of super-app developers.
Company Profile and Achievements
PlaysOut employs a hybrid business model by fostering a dual-axis strategy: developer enablement and ecosystem integration. Their primary offerings include:
- Mini-game SDK: Empowers developers to monetize games through web2 and web3 mechanisms.
- Strategic Partnerships: Collaborations with Tencent, OKX, and Eros Now to integrate mini-games into super apps.
- Token-based Incentives: The $PLAY token allows for in-game transactions, user rewards, and governance, enhancing the gamified ecosystem.
- Global Reach: Major emphasis on expanding into high-growth markets such as MENA and Asia.
Current Operations and Market Position
PlaysOut is positioned as a leader in providing infrastructure for mini-games within heavily trafficked apps. Their strategic initiatives include extending SDK compatibility and improving developer tools to foster innovation and enhance user engagement. PlaysOut's alignment with blockchain technologies positions it well to capture market share in the rapidly expanding web3 ecosystem.
Conclusion
PlaysOut is a pivotal player in the intersection of gaming and blockchain technology, contributing significantly to the growth of web3 gaming. With solid backing from prominent tech investors and strategic partnerships in key markets, the company is set to expand its influence through continuous innovation in mini-game infrastructure. PlaysOut's future trajectory looks promising as it continues to enhance user engagement and monetization capabilities across global platforms.