Plush
Overview
Plush is a women's wellness brand primarily focused on offering comfortable, clean, and sustainable period and intimate care products. Established in 2018 by Ketan Munoth and Prince Kapoor, the company aims to redefine comfort for women through its range of high-quality wellness products. Plush headquarters are located in Egmore, Tamil Nadu, India. As of March 2025, the company has successfully raised $3.47 million across four funding rounds, with a valuation reported at $10.2 million.
Recent Developments
- March 2025: Plush achieved a significant milestone by raising a total of $3.47 million in funding over four rounds, contributing to its current valuation of $10.2 million.
- April 2023 - June 2025: The company expanded its product line to include a wider range of feminine care products and initiatives, such as workshops and corporate wellness programs.
- Launched feminine health and hygiene workshops led by gynecologists, designed to educate and empower women in corporate environments.
- Celebrated recognition at the ET BrandEquity Disruption Awards, winning Silver under Industry Excellence - FMCG (Personal Care & Home Care) for its innovative period care solutions.
- May 2024: Plush continued to host and participate in events and initiatives aimed at empowering women, such as the Women’s Game Day in collaboration with Turf Town.
- 2024: Plush introduced its initiative "Volume Up Period" to normalize open conversations about menstruation, advocating away from societal taboos.
- 2023: Recognized for its community efforts, Plush expanded its reach and engagement through significant partnerships and public awareness campaigns to bolster its social presence and brand reputation.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 |
| Headquarters | Egmore, Tamil Nadu, India |
| Founders | Ketan Munoth, Prince Kapoor |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Information not specified |
| Industry | Retail Health and Personal Care Products |
| Number of Employees | 51-200 |
Early History
Plush began its journey in 2018 with the aim of transforming the personal care industry specifically for women. Its focus was on addressing the unmet needs in the feminine care sector, particularly in period care. The founders, Ketan Munoth and Prince Kapoor, observed a gap in the market where other brands over-promised but under-delivered on comfort and skin-friendly products. They envisioned a brand that would prioritize the personal comfort and wellness of women, which led to the development of Plush as a brand committed to clean, high-quality feminine hygiene products. The initial years saw the rollout of innovative, skin-kind sanitary pads that came with a unique 100% rash-free guarantee.
Company Profile and Achievements
Plush's business model revolves around providing premium wellness products with an emphasis on sustainability and user comfort. The company focuses on several key areas:
- Feminine Hygiene: Plush launched with a line of sanitary pads and has since expanded into offering menstrual cups and panty liners.
- Intimate Wellness: The brand has continued to expand its product offerings to include intimate care items, aiming to break the silence around female pleasure and self-care.
- Sustainability Initiatives: All products are crafted using high-quality, environmentally friendly materials, aiming to reduce carbon footprint and support sustainable practices.
- Recognition and Awards: Plush's innovative seamless period panty won acclaim at several industry award functions for its design and societal impact.
- Community Impact: Engaged in educational initiatives and campaigns to enhance awareness regarding feminine health, breaking stereotypes and societal taboos.
Current Operations and Market Position
Currently, Plush is positioned as a leader in the personal care segment with a strong commitment to sustainability and women's empowerment. It holds a significant market share within the Indian feminine care market and stands out for its commitment to quality and innovation. The company's strategic initiatives include ongoing product diversification and enhancement, along with strengthening its market presence through strategic partnerships and customer education programs. Plush's ability to listen to consumer needs and respond with tailored products has fortified its position as a trusted brand offering skin-friendly solutions.
Related Topics
No related topics provided.
Conclusion
Plush has established itself as a pioneering brand in the personal care industry, focusing primarily on women's wellness with products tailored to enhance comfort and sustainability. As the company continues to grow its offerings and expand its influence, it is likely to play a significant role in shaping the future of feminine health and hygiene solutions. With ongoing innovations and community engagement, Plush is poised to further cement its leadership role and contribute positively to societal views on women's health and wellness.