Pomelo Care
Overview
Pomelo Care is a virtual healthcare company that specializes in providing maternity and neonatal care through technology-enabled solutions. Founded in 2020, the company is headquartered in New York City, USA. Pomelo Care has successfully raised $87 million through multiple funding rounds, including a recent Series B funding of $46 million. The company was established by Marta Bralic Kerns, who serves as the CEO. Pomelo Care focuses on improving health outcomes for mothers and newborns by offering evidence-based and personalized care plans.
Recent Developments
- June 2024: Pomelo Care raised $46 million in a Series B funding round led by prominent investors such as First Round Capital and Andreessen Horowitz (a16z) Bio + Health. This infusion of capital is aimed at expanding their payer partnerships and integrating innovative solutions into their care model.
- The funding round increased its total coverage to over 3 million lives and involved significant partnerships with Medicaid and commercial health plans.
- Pomelo plans to scale operations with this new investment, focusing on expanding coverage and enhancing their tech-enabled maternity care services.
- 2024 ACOG Presentation: Pomelo Care unveiled significant data at the American College of Obstetricians and Gynecologists (ACOG) meeting, indicating enhanced screening rates for mental health and preeclampsia in Medicaid populations.
- The company reported a 7x increase in depression and anxiety screenings and a 2.4x increase in aspirin prophylaxis for preeclampsia prevention.
- Acquisition of The Doula Network: In 2024, Pomelo Care acquired The Doula Network, expanding their maternity care offerings to include both virtual and in-person doula support, thus offering a hybrid care model.
- This acquisition enables Pomelo to cover more than 15 million lives, including significant Medicaid beneficiaries.
- It also aligns with rising trends of integrating community-based support, vital for improving maternity outcomes and health equity, especially for underrepresented groups such as Black mothers.
- Recognition: Pomelo Care was named one of Fierce Healthcare’s Fierce 15 of 2024, highlighting its role as an innovative solution in the healthcare landscape particularly focused on transforming healthcare access and outcomes.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2020 |
| Headquarters | New York City, USA |
| Founders | Marta Bralic Kerns |
| Revenue | $10M - $50M |
| Profits | Not publicly disclosed |
| Key Investors | First Round Capital, Andreessen Horowitz |
| Industry | Healthcare / Maternity Care |
| Number of Employees | 202 |
Early History
Pomelo Care was founded in 2020 by Marta Bralic Kerns with a vision to revolutionize maternal and neonatal healthcare through innovative tech-based solutions. With an initial funding round of $7.96 million in August 2021, the company started by addressing the significant gaps in traditional maternity care systems. Pomelo Care's approach centers on virtual healthcare delivery, aimed at providing personalized, high-quality services that cater to the needs of mothers and newborns, all while ensuring accessibility regardless of geographical constraints.
Company Profile and Achievements
Pomelo Care has developed a unique service model that emphasizes proactive, data-driven care for pregnant women and newborns. This model integrates various care providers such as OBGYNs, pediatricians, midwives, nurses, dietitians, therapists, and lactation consultants.
- Business Model: Pomelo Care offers personalized care plans based on individual clinical, behavioral, and social needs, facilitating evidence-based maternity care. The platform utilizes health record analysis to anticipate and mitigate risks during pregnancy and the postpartum stages.
- Achievements:
- Significant Funding: Raised $87 million to date, showcasing strong investor confidence in its business model and market potential.
- Expansion: Successfully integrated The Doula Network, enhancing its offerings to include both virtual and in-person care, thus broadening its service landscape.
- Impactful Partnerships: Collaborated with major Medicaid and commercial insurance plans, significantly expanding its reach and the number of patients it serves.
- Clinical Achievements: Presented peer-reviewed data demonstrating Pomelo’s care model's effectiveness in reducing major risks associated with maternal morbidity and mortality.
Current Operations and Market Position
Pomelo Care remains at the forefront of the maternity care industry, standing out through its virtual care model. The company’s tech-driven approach not only addresses healthcare access issues but also enhances outcomes through evidence-based interventions.
- Market Share and Influence: Though it ranks fourth among 269 active competitors, Pomelo’s innovative service delivery has positioned it as a key player in the digital maternity care sector.
- Strategic Initiatives: The recent acquisition of The Doula Network marks a strategic step towards creating a comprehensive maternity care model that combines both digital and physical care.
- Competitive Advantage: Pomelo differentiates itself with its ability to integrate wellness data and personalize care interventions, thereby improving health outcomes and reducing healthcare costs.
Conclusion
Pomelo Care has established itself as a notable entity in the healthcare sector, largely due to its innovative approach to maternity and neonatal care. By leveraging technology and forming strategic partnerships, Pomelo Care addresses fundamental challenges in maternal health, presenting a scalable model that could revolutionize care across the country. With its recent expansions and successful funding acquisitions, Pomelo Care is well-positioned to further its impact and drive forward the goals of accessible, high-quality maternity care for all.