Power Gummies
Overview
Power Gummies is a nutraceutical company based in New Delhi, India, that specializes in manufacturing gummy supplements for health and wellness. Founded in 2018 by Divij Bajaj, the company was established with the vision of making health supplements more palatable and accessible to everyday consumers. Over the years, Power Gummies has quickly made a name for itself in the burgeoning health and wellness market, particularly targeting young adults who prefer its innovative, tasty, and convenient gummy format. In recent years, Power Gummies has raised significant capital, including its latest funding round of INR 10 crore led by the Jaipuria Family Office and Quadrant, signifying their ambitious expansion plans.
Recent Developments
- December 2024: Power Gummies raised INR 10 crore in a bridge funding round. This round was led by Jaipuria Family Office and Quadrant, with contributions from multiple existing investors, including 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, and NB Ventures. The funding will be directed towards making their products completely sugar-free, diversifying into holistic wellness products, and expanding into international markets like Dubai and the UK. It was also announced that the company’s Chief Strategy Officer Kapil Mittal and Chief Operating Officer Ankita Chaudhary were elevated to co-founder status.
- December 2024: In alignment with its funding announcements, Power Gummies introduced a broad spectrum of new holistic wellness products under its parent company Aesthetic Nutrition. This expansion includes innovative products like hair growth serums, Korean collagen peptide beauty drinks, and tailored protein supplements, marking a substantial shift to a more expansive wellness profile.
- Early 2024: Capital raised in prior series has been used to enhance product offering and marketing strategies. This involved a focus on no-added-sugar products, aligning with growing global health trends.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 |
| Headquarters | New Delhi, India |
| Founders | Divij Bajaj |
| Revenue | INR 20.4 Crore (FY22) |
| Key Investors | Jaipuria Family Office, Quadrant, 100unicorn, others |
| Industry | Nutraceuticals |
| Number of Employees | Not publicly disclosed |
Early History
Power Gummies was founded in 2018 by Divij Bajaj. The inspiration behind the company stemmed from a personal healthcare concern when Bajaj’s mother needed calcium supplements but disliked the traditional pill formats. Recognizing a gap in the market for enjoyable and easy-to-consume nutritional supplements, Bajaj set out to create a gummy format that was not only effective but also delicious. The company started with a flagship product targeted at enhancing hair and nail health, leveraging scientifically backed formulations to address common nutritional deficiencies prevalent among young urban demographics.
Company Profile and Achievements
Power Gummies has established itself as a formidable player in the nutraceutical industry, focusing on health gummies designed to address everyday wellness needs. Their product portfolio includes gummies for hair growth, skin health, pain relief, and sleep improvement. The company distinguishes itself by using plant-based pectin in its gummy manufacturing, ensuring vegetarian-friendly products. Over the past few years, Power Gummies has gained a loyal consumer base, with millions of units sold, all while preparing for international expansion.
Key achievements include:
- Transitioning to plant-based and cruelty-free formulations, which resonate well with environmentally conscious consumers.
- Launching products that are gluten-free, vegan, and allergen-free to cater to diverse dietary needs.
- Conducting scientific studies validating the efficacy of their products, supporting claims of enhanced hair growth and improved wellness.
- Establishing a recognized brand within India's competitive nutraceutical market.
Current Operations and Market Position
Presently, Power Gummies is expanding its operations domestically and internationally, with an established e-commerce platform facilitating direct-to-consumer sales across India. The company’s move into global markets, starting with Dubai and the UK, is a strategic effort to tap into these regions' growing demand for wellness and nutritional supplements. By 2025, Power Gummies aims to achieve profitability through its new product lines and international ventures, reinforcing its market position as a pioneering health supplement brand.
Conclusion
Power Gummies has emerged as an innovative leader within the nutraceutical industry, driven by its vision of combining health with taste in a convenient gummy format. With significant strides in product innovation and market expansion backed by solid investor confidence, the company is poised to make a lasting impact on how supplements are consumed globally. As it continues to grow, Power Gummies' focus remains on expanding its product line and maintaining its dedication to health-conscious consumer trends, suggesting a promising future trajectory.