PowerUp Money
Overview
PowerUp Money is a fintech startup based in Bengaluru, India, focused on revolutionizing investment advisory services through digital platforms. Founded in April 2024 by Prateek Jindal, a former co-founder of Uni Cards, PowerUp Money provides tools for managing mutual fund portfolios, along with other financial investment solutions. As of June 2025, the company has successfully raised $7.1 million in seed funding, with key investments from Accel, Blume Ventures, and Kae Capital.
Recent Developments
- June 2025: PowerUp Money announced that it secured $7.1 million in seed funding. The round was co-led by Accel, Blume Ventures, and Kae Capital, with additional participation from 8i Ventures and DeVC. The funding is aimed at enhancing the company's investment intelligence engine, scaling advisory services, and accelerating product development.
- April 2025: The company launched its flagship product, Power Mutual Funds, which has attracted over 25,000 users and manages assets worth INR 3,000 crore (approximately $350 million). The company aims to onboard 10 million users over the next three years.
- February 2025: PowerUp Money completed its spin-off from Uni Cards to focus solely on wealth management. This strategic move involved a funding amount of $4.75 million to support the transition.
- November 2024: The platform expanded its product suite to include Power FD, offering access to high-interest fixed deposits, and Power Age, a tool for financial independence planning.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | April 2024 |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Prateek Jindal |
| Revenue | INR 100 Crore (as of March 31, 2024) |
| Key Investors | Accel, Blume Ventures, Kae Capital, 8i Ventures, DeVC |
| Industry | Fintech/Wealthtech |
| Number of Employees | 215 (as of April 30, 2025) |
Early History
PowerUp Money was founded by Prateek Jindal in 2024 with the vision of democratizing access to quality investment advisory services. Initially incubated within Uni Cards, the venture quickly recognized the potential of focusing exclusively on wealth management. It spun off as an independent entity in 2025 to leverage its expertise in digital financial solutions specifically targeting the Indian retail investor sector.
Company Profile and Achievements
PowerUp Money operates primarily as a digital investment advisory platform that enables users to manage their mutual fund portfolios with ease. The company leverages data-driven insights and user-friendly technology to provide comprehensive financial management. Some key aspects of its business model include:
- Digital Advisory: Offering personalized advice through a DIY app-based experience.
- Product Diversification: Besides mutual fund management, the company offers Power FD for fixed deposit investments and Power Age for financial planning.
- Scalability: Aiming to expand its user base to 10 million within three years.
- PowerUp Elite: A premium membership providing institutional-grade research and portfolio insights for just INR 999 annually.
- Educational Resources: The platform focuses on educating users about investments and financial planning, giving them the tools to handle their portfolios adeptly.
Current Operations and Market Position
PowerUp Money has positioned itself as a formidable player in India's wealth management space, targeting retail investors with a comprehensive suite of financial management tools. By focusing on accessible and actionable financial advice, the company has tapped into a growing market segment of digital-savvy investors. It continues to leverage partnerships with major investors to enhance its product offerings and customer acquisition strategies.
Conclusion
PowerUp Money represents a significant advancement in the Indian wealthtech space, with a strong foundation and clear strategic direction evident in its impressive growth. By focusing on simplifying financial advisory through technology, the company has positioned itself as a transformative force in the industry. With continued innovation and strategic partnerships, PowerUp Money is set to redefine how millions of Indians approach investing, positioning itself for a potentially expansive trajectory.