Prabakaran B (Qoruz): 10 Key Things You Must Know

Overview

Prabakaran B is an influential technology entrepreneur and co-founder of Qoruz, a Bengaluru-based creator intelligence and collaboration platform shaping the data-driven influencer marketing ecosystem in India. With a strong background in information technology, Prabakaran has played a pivotal role in advancing influencer marketing from intuition-based to precise, AI-powered campaign execution. As a key figure in the startup scene, his work bridges technology and marketing, enabling brands globally to discover, engage, and collaborate with creators seamlessly. This article explores ten essential facets of Prabakaran B's professional journey, his impact on Qoruz, the company's recent funding milestones, and insights into related entities such as Praanesh Bhuvaneswar and the influencer marketing agency Terareach.

1. Early Life and Technical Background

Prabakaran B pursued a Bachelor of Technology (B.Tech.) in Information Technology from Anna University, graduating in 2014. Prior to co-founding Qoruz, he gained industry experience as a product consultant for web and mobile applications and served as a software engineer at HT Media Ltd. His technical skills encompass PHP, JavaScript, CSS, MySQL, and AJAX, which laid a strong foundation for his entrepreneurial ventures in tech-enabled marketing solutions.

2. Co-Founding Qoruz and Vision

In 2014-2015, Prabakaran co-founded Qoruz along with Praanesh Bhuvaneswar, Aditya Gurwara, and Priya Vivek. The platform was conceptualized as a creator intelligence and collaboration tool to enable brands to move beyond traditional influencer marketing's guesswork. Qoruz leverages AI and data analytics to help marketers identify the right creators, plan campaigns, benchmark performance, and manage collaborations efficiently. Prabakaran’s vision includes building an infrastructure that nurtures a sustainable creator economy where creators become central to product discovery and brand trust.

3. Role at Qoruz

As co-founder and Chief Technology Officer, Prabakaran oversees technology development, product management, and operational execution at Qoruz. His role involves driving innovation in influencer analytics, building scalable AI systems, and ensuring the platform effectively manages over 20 million creator profiles with rich data points per influencer. Prabakaran bridges technological expertise with marketing needs to enhance campaign outcomes for brands.

4. Qoruz’s Funding and Growth Trajectory

Qoruz has successfully raised funding through multiple rounds including a significant $500,000 pre-Series A round led by The Chennai Angels, with prior seed funding from Dexter Angels and the IIM Indore Alumni Fund. The company is on track to close a $1 million pre-Series A round and targets $30 million in annual recurring revenue (ARR) by 2026. These funds aim to scale AI capabilities, expand into new market verticals, and boost global presence, particularly in the Middle East and Southeast Asia, reflecting investor confidence in Qoruz’s creator economy infrastructure.

5. Qoruz’s Platform and Key Features

Qoruz offers brands a comprehensive influencer marketing software solution that includes discovery of influencers with an extensive database of 7.5 million creators, AI-powered insights and scoring, direct engagement tools without intermediaries, transparent campaign management and payment processing, and performance benchmarking against competitors. The platform’s analytics depth helps brands optimize their influencer collaborations for measurable ROI.

6. Praanesh Bhuvaneswar: Co-Founder and CEO

Praanesh Bhuvaneswar, co-founder and CEO of Qoruz, complements Prabakaran’s technology focus with strategic leadership and marketing vision. Holding a Bachelor of Engineering in Aeronautics from Madras Institute of Technology, Praanesh has a background spanning social media management and digital marketing at established firms such as Hindustan Times. Together, Praanesh and Prabakaran champion the vision of building an interoperable ecosystem for the creator economy rather than just a technology platform.

7. Qoruz’s Market Impact and Clientele

Since its inception, Qoruz has been adopted by over 1,000 brands and agencies including major names like Amazon, Flipkart, Dabur, L’Oréal, Coca-Cola, and JioStar. It has influenced brand spends exceeding ₹1,500 crores, highlighting its role in professionalizing influencer marketing. The platform’s AI-driven approach shifts brands from vanity metrics like likes to meaningful campaign effectiveness metrics, enabling structured collaboration with long-tail and celebrity influencers alike.

8. Insights into Terareach and Its Connection

Terareach is another influential player in India's influencer marketing landscape, known for its digital PR and influencer marketing services. Founded in 2015, Terareach also pioneers technology solutions such as the original Qoruz discovery engine, developed to automate influencer matching and provide deep analytics. Prabakaran B previously contributed to Terareach before focusing fully on Qoruz, underpinning his longstanding commitment to enhancing influencer marketing efficacy with technology.

9. Qoruz Office and Work Culture

Qoruz is headquartered in Bengaluru’s HSR Layout, with a positive workplace culture rated favorably by employees. It maintains a robust engineering and marketing team dedicated to continuous innovation in influencer marketing technology. Their office embraces flexibility, transparency, and a commitment to professional growth, cultivating talent to sustain its rapid scale-up in a competitive industry.

10. Future Prospects and Industry Position

With the creator economy forecasted to grow exponentially, Prabakaran B and Qoruz are strategically positioned to capitalize on brands’ increasing reliance on influencer marketing. The company’s tech-forward approach, combined with regional and global expansion plans, situates it as a foundational infrastructure in the evolving digital marketing ecosystem. Qoruz’s commitment to data-driven marketing, ecosystem building, and AI advancements promises continued growth and innovation in influencer collaboration solutions.

Conclusion

Prabakaran B’s journey from a technology enthusiast to a pioneering co-founder of Qoruz exemplifies the transformative power of combining technical expertise with industry insight. Under his technical leadership, Qoruz has matured into a trailblazer in data-powered influencer marketing, effectively bridging brands and creators with measurable precision. Supported by strong funding rounds, strategic global expansion, and an innovative platform, Prabakaran’s work continues to impact the growing creator economy. As influencer marketing evolves into a core brand strategy worldwide, Qoruz and its founders stand at the forefront of this digital revolution, continuously redefining the future of brand and creator collaborations.