Prasanna Rao (Arya Collateral Warehousing Services Pvt Ltd)

Overview

Prasanna Rao is an influential figure in the agricultural warehousing and collateral management industry. He is the Chief Executive Officer and Co-Founder of Arya.ag, which was previously known as Arya Collateral Warehousing Services Pvt. Ltd. Under his leadership, Arya has grown to become one of India’s largest post-harvest service providers, focusing on providing solutions such as warehousing, warehouse receipt financing, and rural storage discovery, among others. Prasanna Rao's efforts have significantly contributed to improving agricultural supply chains and providing financial and logistic solutions to smallholder farmers across India.

Recent Developments

  • 2024 (August): Arya Collateral Warehousing Services Pvt. Ltd revealed a substantial $60 million fundraising round from various investors including Asia Impact SA and others, which valued the company at $300 million. The funds aim to enhance their market share in India's agricultural sectors and develop more services to strengthen their position as a trusted platform in agriculture.

  • 2024 (May): Arya launched a rural storage discovery platform to further facilitate the expansion of their warehousing solutions across India. This initiative is part of Arya's aim to build a pan-India agri-warehousing marketplace.

  • 2023: Prasanna Rao participated in the Philippine National Corn Congress, showcasing Arya's model which emphasized market linkages and post-harvest solutions that could be applicable for the Philippines agri-sector.

  • 2022: The platform, Arya.ag, was highlighted for its efforts in improving financial inclusion for smallholder farmers through innovative solutions that blend warehousing with financial services, creating a comprehensive suite of services under one platform.

Personal Information

AttributeInformation
Full NameMargapuri Prasanna Rao
BornNot publicly available
NationalityIndian
OccupationCEO, Co-Founder of Arya.ag
Known ForTransforming agricultural warehousing in India
Net WorthNot publicly available
EducationPost Graduate Diploma in Rural Management, IRMA

Early Life and Education

Prasanna Rao has a strong foundation in agricultural and rural management, which has significantly influenced his career trajectory. He completed his Post Graduate Diploma in Rural Management from the Institute of Rural Management, Anand (IRMA) in India in 1999. His initial career revolved around cooperative marketing, FMCG sales, and agri-financing sectors, providing him with a deep understanding of rural economies and the challenges faced by smallholder farmers. These early experiences shaped his vision to establish a more integrated and efficient system of agri-collateral management and warehousing.

Career and Notable Achievements

Prasanna Rao’s career is distinguished by significant strides in agricultural financing and warehousing.

  • 2013: Co-founded Arya Collateral Warehousing Services Pvt. Ltd, alongside Anand Chandra. The duo acquired a controlling stake in the company, which was previously a part of the JM Baxi Group.
  • Expanded Arya's services beyond traditional warehousing to include financing and logistic solutions, creating an integrated platform now known as Arya.ag.
  • Under his leadership, Arya.ag expanded to manage over 2.5 million metric tons of agri-commodities, primarily focusing on primary and secondary market levels.
  • Raised multiple rounds of funding, notably securing $60 million in 2024 to enhance Arya’s service offerings and market reach.
  • Key player in promoting financial innovations such as Aryadhan, which facilitates financing via warehouse receipts, thereby bridging credit gaps for farmers.

Current Work and Impact

Currently, Prasanna Rao continues to drive Arya.ag towards revolutionizing the agricultural sector in India, focusing on creating a robust and efficient supply chain for agricultural commodities. The company’s impact in the sector is evident through its various initiatives aimed at improving financial access and operational efficiency for farmers and agribusinesses. Arya.ag continues to expand its footprint across India, developing new platforms and services that address the needs of the agricultural supply chain comprehensively.

Conclusion

Prasanna Rao’s vision and leadership have positioned Arya.ag as a formidable force in agricultural warehousing and collateral management. His work has significantly impacted India’s agricultural landscape, offering improved market access and financial solutions to smallholder farmers. As Prasanna Rao continues to innovate in this field, the potential for Arya to expand its influence across more regions and further integrate technology with agriculture promises a strong future ahead, sustaining the momentum for a more resilient and inclusive agricultural sector in India.

References

  1. Crunchbase
  2. Economic Times
  3. VCCircle
  4. Arya.ag Official Team Page