Prashant Paliwal (Nuvie)

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Overview

Prashant Paliwal is an Indian entrepreneur, known for co-founding the food and beverage company, Nuvie, alongside Hem Narayan. Nuvie focuses on creating healthier versions of traditionally indulgent snacks and beverages, such as high-protein shakes and "Proffee" – a protein-infused coffee. Initially starting his career at Secure Meters Limited, Paliwal transitioned to entrepreneurship inspired by his passion for fitness and healthy living. Since its inception in 2024, Nuvie has quickly gained traction in the Indian market, contributing to the growing trend of health-conscious consumption.

Recent Developments

Recently, Prashant Paliwal and his company, Nuvie, have made significant strides:

  • June 2025: Nuvie raised $450,000 in its pre-seed funding round led by PedalStart, with participation from notable investors such as Mukesh Bansal, founder of Myntra and Cult.fit. The funding aims to support new product development and market expansion.
  • March 2025: Nuvie announces its availability in over 200 Cult centres, 100 retail stores, and quick-commerce platforms like Blinkit, highlighting its rapid market penetration.
  • 2024: The company launched its first lactose-free protein shake, quickly reporting over ₹10 lakh in monthly revenue.
  • December 2024: Prashant shared insights about the challenges and eventual success of launching the first Nuvie product, expressing gratitude for the support from family, friends, and investors.

Personal Information

AttributeInformation
Full NamePrashant Paliwal
BornNot publicly available
NationalityIndian
OccupationEntrepreneur, Co-founder of Nuvie
Known ForNuvie, a health-focused F&B startup
Net WorthNot publicly disclosed
EducationBTech in Electrical Engineering from Techno India NJR Institute of Technology, Udaipur

Early Life and Education

Prashant Paliwal was raised in Udaipur, Rajasthan, India. He completed his BTech in Electrical Engineering from Techno India NJR Institute of Technology, Udaipur, in 2020. His formative years were characterized by a keen interest in technology and innovation, which paved the way for his future entrepreneurial endeavors. While he initially embarked on a career related to his academic training, his passion for health and fitness increasingly influenced his professional trajectory.

Career and Notable Achievements

Prashant began his career as an Associate at Secure Meters Limited, a role that honed his skills in project management and operations. However, it was his transition to the startup ecosystem that marked a turning point in his career:

  • 2024: Co-founded Nuvie with Hem Narayan after previously working in Cult.fit, channeling his passion for fitness and health into the business.
  • 2025: Secured $450,000 in pre-seed funding for Nuvie, a significant achievement that boosted the company’s expansion and product development efforts.

Current Work and Impact

Prashant Paliwal is currently focused on expanding Nuvie's presence in the Indian market. The company aims to reimagine healthier eating by launching products like high-protein shakes and protein-infused beverages. Nuvie's impact lies in its ability to cater to the lifestyle-conscious consumer by offering tasty yet nutritious options. Under Prashant's leadership, Nuvie is striving to become a household name in the health and wellness segment, especially appealing to young urban professionals who prioritize health without sacrificing taste.

Conclusion

Prashant Paliwal emerges as a notable figure in India's dynamic startup landscape, particularly in the health-focused food and beverage sector. Through Nuvie, he has successfully combined his entrepreneurial spirit with a personal passion for health and fitness. While the company is still in its early stages, its rapid growth and innovative product offerings reflect Prashant's drive and potential to significantly influence healthier lifestyle choices in India. As the market for nutritious alternatives continues to expand, Prashant and Nuvie are well-positioned to capitalize on this trend and leave a lasting impact on the consumer health industry.

References

  1. Nuvie on Amazon
  2. Rize Vault on Nuvie
  3. Business Outreach
  4. Outlook Business
  5. Entrepreneur India
  6. Instagram Profile
  7. Threads by Prashant Paliwal
  8. LinkedIn Post by Prashant Paliwal
  9. RocketReach
  10. BW Disrupt