Prateek Bansal (Fairdeal): 10 Key Things You Must Know

Overview

Prateek Bansal is an Indian entrepreneur best known as the co-founder and CEO of Fairdeal.Market, a pioneering B2B quick commerce platform transforming India’s micro-retail retail landscape. Founded in 2022 along with his brother Yash Bansal, Fairdeal.Market leverages technology, data-driven supply chain management, and real-time inventory to empower small Kirana stores across India. Prateek's leadership emphasizes innovation to bridge the gap between brands and offline retailers, enabling seamless distribution and faster replenishment cycles. This article delves into ten key facets of Prateek Bansal's career, the company he leads, and their substantial impact on India's retail ecosystem.

1. Entrepreneurial Journey and Early Career

Prateek Bansal started his career as a Financial Analyst at Reliance Capital in 2017, gaining foundational experience in finance and market analysis. In 2019, he founded Health and Hygiene Pro Services, focusing on professional cleaning and sanitation, which he successfully led until 2022. This diverse experience laid the groundwork for his entrepreneurial spirit, culminating in the founding of Fairdeal.Market. His capability to pivot from financial services to impactful consumer services and then to retail technology showcases his adaptability and vision.

2. Founding Fairdeal.Market: Vision and Mission

In 2022, Prateek and his brother Yash Bansal co-founded Fairdeal.Market with a vision to revolutionize India’s $1.3 trillion retail ecosystem, where 95% of sales happen through offline channels. The mission centers on making offline retail smarter and faster by digitizing micro-retailers with a technology-driven platform that integrates inventory management, digital ordering, and data insights. Fairdeal aims to empower small retailers with real-time supply chains, enabling them to operate like modern asset-light businesses.

3. The Fairdeal.Market Platform and Technology

Fairdeal.Market operates as an omnichannel operation management platform that provides brands and retailers with a full-stack, cloud-based inventory and distribution system. It offers over 1,000 SKUs through a data-led distribution network that supports digital sales bookings, inventory tracking, delivery scheduling, and billing. The platform harnesses AI technology to provide customer insights, SKU velocity data, and demand sensing to optimize stock levels and sales. This technological framework enhances supply chain visibility and efficiency in traditionally opaque offline markets.

4. Scaling Success: Business Growth and Milestones

Since its launch, Fairdeal.Market has achieved remarkable growth, reaching nearly $10 million in annual recurring revenue (ARR) within its first year. It serves over 4,000 active retailers in Gurgaon alone and has delivered over 100,000 orders to date. The company raised $3 million in a Pre-Series A funding round in August 2025, led by Incubate Fund Asia and Waterbridge Ventures, allowing it to expand its Delhi-NCR operations and onboard more D2C and regional brands.

5. Funding and Investment Highlights

Fairdeal.Market has garnered significant investor confidence, raising over $5 million through multiple funding rounds. Key investors include WaterBridge Ventures, Incubate Fund Asia, Gemba Capital, GrowX Ventures, and prominent angel investors. The latest Pre-Series A round of $3 million in 2025 is aimed at strengthening the company’s technology infrastructure and scaling retail penetration. These funds are pivotal in advancing Fairdeal’s goal to build a network of 100,000 micro-retailers and target an ARR of $150 million within three years.

6. Impact on India’s Kirana and Micro-Retail Segment

Prateek Bansal’s Fairdeal.Market is credited with transforming how India’s vast Kirana stores operate by digitizing offline commerce. The platform enables retailers to operate more efficiently by eliminating stockouts, reducing overstocking, and unlocking working capital. This rapid replenishment model provides retailers with better access to emerging brands and improved margins, allowing them to better serve local consumer needs while maintaining competitiveness in an increasingly digital economy.

7. Strategic Approach: Data-Driven Demand Sensing and Supply Chain

A core pillar of Prateek’s strategy is leveraging data analytics to enable intelligent demand sensing. Fairdeal.Market uses real-time transaction data and AI to map optimal brand-to-retailer connections, ensuring that inventory levels meet demand without excess. This approach reduces capital tied up on shelves and avoids unnecessary wastage, positioning the company as a key player in optimizing supply chains for brands from multinational corporations to regional and D2C firms.

8. Leadership Style and Team Building

Under Prateek’s leadership, Fairdeal.Market emphasizes a culture of hustle, speed, and customer obsession. He underscores the importance of immersing in ground reality by working alongside sales and delivery teams to directly understand retailer needs. Prateek values a lean, capital-efficient operating model that prioritizes rapid execution and deep market understanding. His hands-on, data-informed, and inclusive leadership has been central to the company’s early successes.

9. Challenges Faced and Future Prospects

Launching a tech-based solution in India’s fragmented and largely offline retail sector posed challenges such as onboarding traditionally unorganized retailers, managing logistics complexity, and developing trust across stakeholders. However, Fairdeal’s strong focus on data transparency and quick commerce has pushed through these barriers. Looking ahead, Prateek aims to scale Fairdeal.Market nationally, expand product offerings, and innovate further in supply chain analytics, striving to empower over 40 lakh retailers nationwide eventually.

10. Fairdeal’s Broader Market Position and Competitors

As of 2025, Fairdeal.Market ranks among emerging companies in the omnichannel retail technology space in India, with approximately 25 employees and a valuation exceeding ₹30 crore ($3.6 million). Competitors include firms like PredictSpring, NewStore, and Arzooo, which offer overlapping services in retail software or distribution. However, Fairdeal’s unique focus on micro-retail quick commerce with real-time inventory and delivery analytics distinguishes it. It aims to become the "operating system" for India’s micro-retail ecosystem.

Conclusion

Prateek Bansal exemplifies a modern entrepreneur who combines financial acumen, technological innovation, and hands-on leadership to disrupt India’s traditional retail sectors. Through Fairdeal.Market, he is democratizing offline commerce by integrating data-driven distribution and quick replenishment solutions for tens of thousands of micro-retailers. The company’s rapid growth, supportive funding ecosystem, and ambitious plans reflect a transformative shift in how retail operates in India. As Fairdeal scales, it offers a compelling case study of digital transformation empowering small businesses in emerging markets.