Prince Kapoor (Plush): 10 Key Things You Must Know

Overview

Prince Kapoor is a notable entrepreneur from Chennai, India, recognized for co-founding Plush, a modern feminine hygiene startup. As of June 2025, Plush has made significant strides in the personal care industry, offering a range of products from sanitary napkins to intimate wellness items. The company emphasizes sustainability and consumer comfort, garnering attention with its innovative approach. With increasing awareness around menstrual hygiene, Plush exemplifies how targeted solutions can revolutionize traditional markets. Here are ten insightful points about Prince Kapoor and his venture, Plush.

1. Early Beginnings

Prince Kapoor, a Loyola College alumnus, initially embarked on a career in finance and investment banking. His varied background, including a stint at Spark Capital, laid the foundation for his entrepreneurial skills. Kapoor’s early career involved financial analysis and investment advising, experiences that honed his strategic and analytical thinking. His transition from finance to entrepreneurship highlights a passion for sustainable business practices and consumer-centric products.

2. Founding of Plush

Plush was established in August 2019, co-founded by Prince Kapoor and Ketan Munoth. The idea was born from a shared observation of limited choices in the feminine hygiene aisle of supermarkets. Both founders were motivated by the opportunity to address unmet needs in the period care sector, leading to the launch of Plush, a brand that prioritizes comfort, sustainability, and consumer feedback.

3. Product Offerings

Plush offers a comprehensive range of feminine hygiene products, including sanitary napkins, menstrual cups, panty liners, and razors. Their products stand out for using 100% US cotton, which is skin-friendly and reduces rashes. The brand's emphasis on sustainability and non-plastic materials has resonated with environmentally conscious consumers, making it a preferred choice in period care.

4. Sustainable Practices

Sustainability is at the core of Plush's operations. The company utilizes eco-friendly materials, ensuring that its products are biodegradable. By focusing on plastic reduction and promoting cruelty-free practices, Plush aligns itself with global environmental goals, strengthening its market position as a responsible and innovative brand.

5. Consumer Engagement

Plush places a strong emphasis on consumer engagement and feedback, which drives their product development. The founders invested substantial time in market research, speaking to women about their experiences and needs. This consumer-centric approach has led to product innovations focused on comfort and efficacy, setting Plush apart in the competitive market.

6. Financial Growth and Investments

Since its inception, Plush has attracted significant investment, with a recent Series B funding round raising INR 40 crore. This infusion of capital is aimed at expanding Plush's market presence, enhancing its offline footprint, and boosting brand visibility. The company's impressive financial growth, reflecting an 84% YoY revenue increase, underscores its strong market potential.

7. Market Impact

Plush has carved out a substantial niche in the feminine hygiene market, challenging established players with its innovative products. The brand's focus on quality and consumer satisfaction has earned it a loyal customer base and recognition as a disruptor in the period care industry.

8. Challenges and Controversies

Like any growing business, Plush faces challenges such as balancing rapid scale with the maintenance of product quality. While consumer feedback has been crucial in driving improvements, there's pressure to consistently align with the high standards and ethical practices the brand champions.

9. Future Prospects

Looking ahead, Plush aims to deepen its presence in the Indian market and explore international expansion. The brand continues to invest in research and development to enhance its product offerings and remain at the forefront of innovation in personal care.

10. Social Contributions

Beyond business, Plush is committed to social change, advocating for open conversations about menstruation and hygiene. Campaigns like "Volume Up. Period" aim to break societal taboos and promote dignity and comfort, reinforcing Plush’s role as more than just a product provider, but a movement leader.

Conclusion

Prince Kapoor's entrepreneurial journey with Plush reflects a blend of innovation, purpose, and business acumen. Under his guidance, Plush not only addresses a critical market need but also contributes to broader societal changes through its campaigns and product philosophies. As Plush continues to grow and innovate, it sets a benchmark for how startups can prosper by aligning business goals with social and environmental responsibilities.