Prismatic is an embedded Integration Platform as a Service (iPaaS) company, specifically catering to B2B software companies to streamline their integration processes. Founded in 2019 by industry veterans Michael Zuercher, Beth Harwood, and Justin Hipple, Prismatic has scaled to serve a wide array of verticals by providing a low-code solution to build and deploy integrations rapidly. Headquartered in Sioux Falls, South Dakota, Prismatic has raised a total of $34 million in funding, including a recent $22 million Series B round led by Five Elms Capital.
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | Sioux Falls, South Dakota |
| Founders | Michael Zuercher, Beth Harwood, Justin Hipple |
| Revenue | Not Publicly Disclosed |
| Profits | Not Publicly Disclosed |
| Key Investors | Five Elms Capital |
| Industry | Integration Platform as a Service (iPaaS) |
| Number of Employees | Not Publicly Disclosed |
Prismatic was founded in response to the growing demand for efficient integration solutions among B2B software companies. The founders, with extensive backgrounds in the software industry, identified the challenges software companies faced in integrating various products and services. To address these needs, they developed an embedded integration platform that prioritizes speed and ease of use for creating and deploying product integrations. The initial focus was on creating a toolset that streamlined the integration process, dramatically reducing the time required to launch new integrations from months to mere weeks or days.
Prismatic's platform supports B2B SaaS companies by providing a comprehensive set of tools designed to simplify the integration of third-party services and applications. The platform offers:
Prismatic operates primarily within the B2B SaaS market, positioning itself as an essential tool for companies eager to streamline their integration tasks. The platform's core strength lies in its ability to reduce the complexities and time associated with building and managing integrations. This capability gives Prismatic a competitive edge, particularly for smaller companies or those lacking extensive in-house development teams. By emphasizing usability and scalability, Prismatic continues to attract growing market interest among enterprises seeking to improve their SaaS offerings.
Prismatic is an influential player in the embedded iPaaS industry, enabling B2B SaaS companies to enhance their product offerings through efficient and customizable integration solutions. The company's focus on innovation and usability has positioned it as a frontrunner in the market, earning it significant investment and recognition. As Prismatic continues to develop its platform and expand its capabilities, it remains poised to influence the trajectory of integration technology and support further advancements in seamless software connectivity.