Profound
Overview
Profound is a technology company specializing in analytics and tools for enterprises to enhance their visibility in AI-driven search environments. Founded in 2019, the company is based in New York, NY, and focuses on assisting brands in optimizing their presence in platforms like ChatGPT, Perplexity, and others. As of 2025, Profound has raised a total of $58.5 million in funding, with notable investments from Sequoia Capital and other prominent investors. The company was founded by a group of tech entrepreneurs with a keen interest in AI technologies and digital marketing.
Recent Developments
- July 2025: Profound announced a $20 million Series A funding round led by Kleiner Perkins, with participation from major investors like NVIDIA and SV Angel. The company plans to use this funding to enhance their analytics platform and build a comprehensive marketing suite for AI search platforms.
- July 2025: Introduced support for Google AI Mode, expanding its AI search tracking capabilities to include this new, immersive AI-driven search experience.
- June 2025: Profound launched 'Profound Actions,' a feature that converts AI-driven insights into actionable content recommendations, enabling brands to create targeted, effective content strategies.
- May 2025: Expanded the capabilities of Conversation Explorer, an analytics tool designed to help brands better manage and optimize their presence in AI search environments.
- April 2025: Became a partner with the Women in Tech SEO community, contributing to women’s representation in technology and search engine optimization.
- March 2025: Began offering detailed analytics and content optimization tools on a subscription model, moving towards more accessible pricing structures for a broader range of enterprise clients.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | New York, NY |
| Founders | Not publicly listed |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Sequoia Capital, Kleiner Perkins, NVIDIA |
| Industry | Technology, Information Services |
| Number of Employees | 37 |
Early History
Founded in 2019, Profound started as a small tech startup in New York aimed at revolutionizing how brands are represented in AI-driven searches. The initial phase was marked by extensive development of their analytics platform, focusing on providing actionable insights to optimize brand visibility. With a focus on innovative solutions to address the emerging challenges of AI search, Profound quickly gained attention from major investors.
Company Profile and Achievements
Profound provides an analytics platform that enables businesses to track and enhance their presence in AI-generated search results. The company's primary tool is designed to improve how brands appear in AI-driven platforms by offering services such as competitor benchmarking, content optimization, and strategic insights for PR activities.
Key achievements include:
- Development of AI search optimization tools: Profound has pioneered analytics solutions that help brands improve recognition and engagement in AI-driven search platforms.
- Strategic partnerships: The company has built strong relationships with technology leaders like NVIDIA and Kleiner Perkins to push the frontiers of AI application in digital marketing.
- Innovation in Product Offerings: Launched 'Profound Actions’ to help companies convert data insights into high-impact content.
Current Operations and Market Position
Profound currently positions itself as a leader in digital marketing analytics, focusing on AI-driven brand visibility enhancement. The company’s customer base includes large enterprise clients looking to leverage the dynamics of the AI search landscape to boost engagement and maximize digital presence. With a unique platform that offers real-time insights and content optimization, Profound maintains a competitive edge in the evolving domain of AI search marketing.
Conclusion
Profound is pivotal in simplifying the complex intersections of AI technology and digital marketing. Its platform empowers brands to navigate the generative AI landscape effectively, ensuring high visibility and engagement across leading technology platforms. With significant growth fueled by strategic investments and innovations, Profound is set to shape the future of AI-driven marketing, promising notable advancements in the realm of digital content and brand optimization.