Los Angeles, CA – The influential social media account CybertruckFamily, run by prominent Tesla Cybertruck owners and content creators Jeff Sanders and Greg Cohen, sent the enthusiast community into a buzz on August 25, 2025, with a cryptic tweet hinting at a significant new venture. The post, which quickly garnered widespread attention, stated, > "Aw, screw it. The boss signed off so here we go!" accompanied by a link to their X profile.
Jeff Sanders and Greg Cohen have established themselves as key figures in the Cybertruck community, known for their engaging video content and firsthand experiences with the unique all-electric pickup. Their platform, CybertruckFamily, frequently showcases modifications, performance tests, and community gatherings, making them a trusted voice among owners and prospective buyers. The "boss signed off" phrase suggests a long-anticipated green light for a project that may have faced previous hurdles or required substantial approval.
The Tesla Cybertruck, with its distinctive stainless steel exoskeleton and polarizing design, continues to command a dedicated following since its initial deliveries in late 2023. While Tesla is forecasting a significant production ramp-up for the Cybertruck in 2025, aiming for 100,000 to 200,000 units annually, the vehicle has also seen developments such as the recent cancellation of its range extender option. This dynamic environment keeps the community highly engaged with any news, official or unofficial.
Given CybertruckFamily's history, speculation within the community points towards several possibilities for the teased announcement. This could range from a large-scale Cybertruck meet-up or rally, a new series detailing an ambitious vehicle modification, the launch of a new line of Cybertruck-specific accessories, or even a collaborative project with other prominent figures in the Tesla ecosystem. The anticipation underscores the significant role independent content creators play in shaping the narrative and fostering engagement around niche automotive segments.
The cryptic nature of the tweet, combined with the credibility of its source, has successfully generated considerable excitement and discussion among Cybertruck enthusiasts. As the community awaits further details, the announcement from CybertruckFamily is poised to be a notable event, further highlighting the passionate and active subculture surrounding Tesla's unconventional electric truck.