Property Sense: 10 Key Things You Must Know

Overview

Property Sense is an innovative British PropTech company revolutionising the Build-to-Rent (BTR) housing market in the UK. Founded in 2022 and headquartered in Stockport, Property Sense combines advanced technology with customer-centric lettings services to accelerate the lease-up process and provide quality tenants to residential developments. The company’s pioneering self-serve platform acts as middleware connecting developers, operators, letting agents, and residents, ensuring faster occupancy and higher resident satisfaction. In a rapidly evolving rental market, Property Sense’s approach offers promising solutions to developers and renters alike. Read on to discover ten key facts about this fast-growing PropTech leader shaping the future of rental homes.

1. Origins and Mission

Founded in 2022 by CEO Mike Haywood, Property Sense emerged to solve challenges in the UK rental sector, especially for new Build-to-Rent developments. Its core mission is to become the number one destination for BTR lease-up by enabling at least 50,000 residents to move into BTR homes within five years. Using proprietary software, the company aims to streamline leasing processes and reduce lease-up times during critical phases such as construction and handover, transforming how developers and tenants interact.

2. PropTech-Driven Lease-Up Solutions

At the heart of Property Sense’s offering is a proprietary PropTech platform designed as a middleware connecting residents, letting agents, and BTR operators. This self-serve system facilitates pre-construction marketing to drive demand and offers live availability explorers, digital viewing tools, and seamless communication channels. These innovations minimize lease-up delays and help developments stabilize occupancy rapidly—an average lease-up period is impressively just three months.

3. Focus on Build-to-Rent Sector

Property Sense specializes in the rapidly growing Build-to-Rent market—a sector where entire developments are built specifically for rental rather than sale. This market requires unique lettings strategies as operators seek rapid tenant acquisition to ensure financial viability. Property Sense’s deep understanding and bespoke technology empower operators to attract high-quality, pre-approved tenants efficiently, addressing the sector’s distinct challenges.

4. Nationwide Expansion and Industry Impact

Initially operating in the North West and Yorkshire, Property Sense has expanded into the Midlands, South East (including London), Wales, and Scotland. With this reach, it supports the lease-up of hundreds of units and multiple developments, solidifying its status as a key player in the UK rental market. The company’s ongoing national rollout aims to integrate with a variety of CRM and property management systems, making it an indispensable PropTech hub.

5. Recent Funding and Growth

In 2025, Property Sense successfully raised £2 million in Series A funding, surpassing its £1 million initial target due to oversubscription driven by early-stage venture capital firms, high-net-worth individuals, and public investors through crowdfunding platforms. This capital fuels technology enhancements and nationwide scaling efforts. The funding round underscores growing investor confidence in its business model and the wider potential of PropTech innovations.

6. Customer-Centric Service

Beyond technology, Property Sense prides itself on top-tier customer service tailored to clients' objectives—whether they are BTR operators, private landlords, or renters. Client testimonials highlight professionalism, timely communication, and personalized support during property viewings and applications. This human touch complements their tech platform, elevating customer satisfaction and fostering long-term partnerships.

7. Innovation Beyond BTR: Co-Living, SFH, and PBSA

While firmly rooted in Build-to-Rent, Property Sense is actively developing tailored solutions for adjacent sectors: Co-Living spaces, Single Family Homes (SFH), and Purpose-Built Student Accommodation (PBSA). These expansions reflect the company's vision to provide scalable PropTech solutions enhancing lease-up efficiency across diverse rental living formats, catering to evolving housing demands.

8. Industry Recognition and Leadership

CEO Mike Haywood was shortlisted as a finalist for the PropTech Leader of the Year award at the Property Week Tech Innovation Awards 2025, acknowledging his and the company’s innovative contributions. Property Sense’s rapid rise and tech-driven approach have captured significant media and industry attention, positioning it as a visionary force within UK real estate technology.

9. Environmental and Social Impact

Property Sense’s digital lease-up platform reduces reliance on traditional, resource-heavy leasing processes by digitizing viewings, applications, and communications. This supports environmental, social, and governance (ESG) priorities by lowering paper use, travel, and inefficiencies. Additionally, quicker lease-ups help operators stabilize developments economically, contributing to better rental housing availability.

10. Challenges and Future Prospects

The UK rental market faces pressures from rising demand, housing shortages, and economic uncertainties. Property Sense’s challenge lies in scaling its technology and service nationwide while adapting to various regional market dynamics. However, with strong funding, an ambitious roadmap, and expansion into complementary rental sectors, its future prospects are bright. The company continues to attract investment and aims to redefine UK lettings with tech-driven solutions.

Conclusion

Property Sense stands at the intersection of real estate and technology, innovating how Build-to-Rent developments attract and secure tenants efficiently. From its Stockport origins to a burgeoning national presence, the company's proprietary PropTech platform and customer-focused ethos are shaping the future of rental housing in the UK. As it expands into new rental sectors and forges stronger industry partnerships, Property Sense offers a glimpse into a more streamlined, tech-enabled rental experience. Will it become the leading force in PropTech lease-up solutions? The coming years will be critical in answering that question.