Rabitat, established in 2019 by brothers Sumit and Siddharth Suneja, is a Direct-to-Consumer (D2C) brand specializing in baby and toddler essentials. Operating out of India, Rabitat has quickly become notable for its high-quality, BPA-free products that cater to children up to six years old. The company focuses on creating safe and functional items ranging from drinkware to bedding. As of June 2025, Rabitat has raised approximately INR 40 Crores ($4.6 Million) in its Series A funding round co-led by RPSG Capital and DSG Consumer Partners.
| Attribute | Information |
|---|---|
| Founding Date | May 2019 |
| Headquarters | India |
| Founders | Sumit Suneja, Siddharth Suneja |
| Revenue | INR 16 Crores for FY24 |
| Key Investors | RPSG Capital, DSG Consumer Partners |
| Industry | Baby and Toddler Essentials |
| Number of Employees | Not Specified |
Rabitat was conceptualized by Siddharth and Sumit Suneja and officially founded in May 2019. The founders initially started with Merlin Brands in 2016, focusing on reselling international baby product brands in India. However, they identified a gap in the market for high-quality, affordable baby essentials. Hence, Rabitat was conceived to cater to the needs of modern parents seeking safety, durability, and aesthetics in children’s products. The company first gained traction by promoting their products through digital platforms like Amazon and FirstCry.
Rabitat has positioned itself as a distinguished brand in the baby care industry by offering a wide range of products that are not only safe but also designed to meet international quality standards. Initially starting with homegrown products like baby bedding and feeding bottles, the company has expanded its lineup to include over 20 different product categories.
Rabitat, being a digital-first brand, extensively utilizes e-commerce platforms to reach its target audience. With strategic retail positioning in both online and physical stores, Rabitat has solidified its market presence in India and is exploring expansions into new geographical markets. Its competitive edge lies in the quality assurance of products and a robust supply chain that allows rapid order fulfillment, crucial in today’s fast-paced market environment.
Rabitat has emerged as a significant player in the baby essentials market, with its commitment to quality and safety making it a trusted brand among parents. Looking ahead, Rabitat aims to expand its product lines and market reach while enhancing its sustainability practices. The company’s promising financial outlook and strategic partnerships indicate a trajectory towards becoming a leading brand in International kids’ products.