Rachel Reid (Subtl Beauty)
Overview
Rachel Reid is a prominent entrepreneur best known as the founder and CEO of Subtl Beauty, a company that specializes in compact, stackable makeup solutions designed for convenience and efficiency. Established in 2018, Subtl Beauty caters to busy women who desire quick and effective beauty routines without sacrificing quality. Under Reid's leadership, the brand has gained a significant following due to its innovative products and commitment to cruelty-free, vegan, and paraben-free formulas.
Recent Developments
Rachel Reid's recent activities and developments involving Subtl Beauty have been noteworthy:
- December 2023: Subtl Beauty secured a multi-million dollar investment from CULT Capital, a consumer investment firm with a strong track record in beauty. This $5 million funding marked a crucial step for Subtl Beauty, emphasizing the company's potential to disrupt traditional beauty routines with its convenient products.
- 2023: Subtl Beauty introduced its Stak 2.0 packaging, featuring a refillable design and cutting-edge bezel technology. This update also accompanied a redesign of its makeup formulas, which now include skin-conditioning ingredients such as Bayberry Fruit Wax and Vitamin E.
- February 2023: Rachel Reid appeared in a feature for Technical.ly, discussing her journey with Subtl Beauty and emphasizing the importance of customer-led innovation in maintaining company growth, particularly through challenges like over-inventory and cash flow issues.
- Throughout 2024: Subtl Beauty's reformulated concealer and other products have continued to expand their market presence, emphasizing the brand's focus on addressing consumer concerns and feedback through continuous product improvement.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Rachel Reid |
| Born | [Date unknown], New Zealand |
| Nationality | New Zealand-American |
| Occupation | Entrepreneur |
| Known For | Founder of Subtl Beauty |
| Net Worth | Not publicly disclosed |
| Education | Duquesne University |
Early Life and Education
Rachel Reid hails from New Zealand and later moved to the United States, where she attended Duquesne University, earning a degree related to her professional interests in consumer packaged goods (CPG) and marketing. Early on, she developed an affinity for creating solutions to everyday problems, a passion that would pave her entrepreneurial journey.
Her family background and upbringing in New Zealand contributed significantly to her sense of innovation and determination in pursuing a career in the beauty industry. Reid's New Zealand roots have also played a role in shaping her approach to business, emphasizing practicality and resourcefulness.
Career and Notable Achievements
Rachel Reid's professional journey has been marked by several significant milestones:
- 2018: Founded Subtl Beauty, inspired by her own experiences of needing a compact and effective beauty solution. The brand was designed to offer customizable, stackable makeup products that cater to busy lifestyles.
- 2020: Reid gained recognition for her insights in retail strategy, particularly emphasizing the transition from traditional to online retail models.
- 2024: Awarded a Pittsburgh Smart 50 Award, acknowledging her leadership and innovation within the startup community.
- Reid's business strategy focuses on assembling a skilled team that can drive product development and strategic growth, capitalizing on market opportunities and consumer feedback.
Current Work and Impact
As of 2025, Rachel Reid continues to lead Subtl Beauty, focusing on expanding the company's product lines and market presence. The recent Series A funding has enabled the brand to enhance its marketing strategies and broaden retail distribution, solidifying its standing as a disruptor in the beauty industry.
With over 300,000 Staks sold globally, Subtl's products are celebrated for their portability and effectiveness, appealing to a growing customer base that values efficiency without compromising on beauty standards.
Conclusion
Rachel Reid, through her leadership at Subtl Beauty, has made substantial contributions to the beauty industry by challenging traditional norms with innovative and practical solutions. Her dedication to convenience, quality, and consumer trust continues to propel Subtl Beauty forward, positioning it as a leader in the compact beauty sector. Reid's ongoing impact in the industry is undeniable, with potential for further expansion and product innovation as consumer demands evolve.