Rajesh Paresh Soni (Vijya Fintech): 10 Key Things You Must Know

Overview

Rajesh Paresh Soni is a prominent Indian entrepreneur and co-founder of Vijya Fintech, a rapidly rising fintech company based in Surat, Gujarat. Notably, Vijya Fintech operates a flagship platform called MIDASX, which stands out as India's first open-architecture, AI-driven B2B2C multi-asset marketplace. Rajesh's leadership and vision have significantly contributed to the financial technology sector by empowering intermediaries and investors with advanced, integrated wealth management solutions. This article explores key facets of Rajesh Paresh Soni's work and his company Vijya Fintech, shedding light on its innovations, growth, and impact on India's wealth management ecosystem.

1. Background and Role of Rajesh Paresh Soni

Rajesh Paresh Soni serves as the Co-Founder and Chairman of Vijya Fintech. He is a key figure in shaping the company’s strategic direction and growth initiatives. Registered with the Ministry of Corporate Affairs in India, Rajesh holds director roles in multiple companies, including Vijya Comptech Private Limited and Mercury Wealth Management Private Limited. His multifaceted experience in financial services and technology underpins Vijya Fintech’s mission to revolutionize wealth management via technology.

2. Establishment and Vision of Vijya Fintech

Founded in 2022 by Rajesh Paresh Soni along with Aakash Bansal and Paresh Paladiya, Vijya Fintech aims to build India’s first comprehensive financial marketplace with a B2B2C model. The company envisions empowering millions of investors through financial intermediaries by connecting distributors, advisors, stock brokers, and investors on a unified platform. Their vision emphasizes enabling financial freedom through a seamless, tech-enabled ecosystem.

3. MIDASX: The Flagship Platform

MIDASX is Vijya Fintech's flagship product—an AI-driven, open-architecture multi-asset marketplace designed to serve financial distributors and advisors. It integrates diverse investment solutions like stock baskets, mutual funds, bonds, and unlisted equities. MIDASX facilitates a hybrid “touch and tech” experience, enhancing client advisory capabilities and investor outcomes across India’s wealth ecosystem.

4. Innovation and Technology Adoption

Under Rajesh Soni's leadership, Vijya Fintech has embraced cutting-edge technologies, including artificial intelligence and predictive analytics. The company acquired an AI startup to boost its technology stack with advanced tools like portfolio health scoring, simulation engines, and walk-forward analysis. This technological edge is pivotal to delivering personalized portfolio management and forward-looking financial insights.

5. Funding Milestones and Growth

Vijya Fintech successfully closed a seed funding round of INR 12 crore in 2025, following earlier investments totaling around INR 27 crore (~$3.6 million). Backed by prominent investors such as Lemon Technologies, Veloce Fintech, and Narola, this capital influx is fueling the startup's expansion plans, tech development, and market penetration across India’s diverse investor base.

6. Wide Network and Client Base

Since its inception, Vijya Fintech has onboarded over 1,500 financial distributors and serves more than 500,000 investors throughout India. The platform’s extensive network highlights its acceptance and growing influence within the country’s fast-evolving wealth management industry, driven largely by intermediaries such as Mutual Fund Distributors (MFDs), Registered Investment Advisors (RIAs), and stock brokers.

7. Comprehensive Wealth Management Solutions

Vijya Fintech offers a multi-asset investment management system known as Mercury, which provides a cloud-based, fully integrated solution for financial intermediaries. This platform supports investment advisors with tools for portfolio management, research, customer engagement, and compliance. Mercury exemplifies the company’s commitment to simplifying wealth management and making it more efficient for advisors and investors alike.

8. Rajesh Paresh Soni’s Contribution to Financial Intermediation

Rajesh plays a vital role in empowering financial intermediaries, who are crucial for India's wealth distribution. By enabling intermediaries with innovative technology platforms, he helps democratize access to financial markets, thereby promoting investor education, engagement, and financial inclusion at scale.

9. Future Prospects and Expansion Plans

Vijya Fintech plans to diversify beyond its current offerings by expanding into insurance, Portfolio Management Services (PMS), Alternative Investment Funds (AIF), international equities, estate and tax planning, and commodities. This roadmap reflects an ambition to build a holistic wealth management ecosystem, integrating multiple asset classes through one intelligent marketplace.

10. The Fintech Landscape and Vijya Fintech's Position

Within India's rapidly growing fintech space, Vijya Fintech, under Rajesh’s stewardship, is emerging as a key B2B2C player focused on multi-asset distribution. Its unique open-architecture model and AI-powered platform differentiate it from traditional wealth tech providers. By addressing both distributors’ and investors’ needs, Vijya Fintech is well-positioned to shape the next generation of financial services in India.

Conclusion

Rajesh Paresh Soni's leadership and vision have been central to the rise of Vijya Fintech from a startup to a significant fintech innovator in India. Through initiatives like MIDASX and Mercury, the company has built a robust ecosystem empowering over a hundred thousand investors and financial intermediaries. With strong funding, cutting-edge AI technology, and an expansive product roadmap, Vijya Fintech is poised to redefine wealth management in India. Rajesh’s journey underscores the impact visionary entrepreneurship can have in transforming financial services—prompting a closer look at how technology bridges gaps in access and expertise.