Ranked® Media and Technologies
Overview
Ranked® Media and Technologies is a telecommunications firm based in Los Angeles, California. Focused on bridging brands to creators, the company emphasizes creating transparent and authentic connections between nano and micro-influencers and top global brands. This privately-held company was founded with the mission of unlocking potential through creative collaboration and has participated in funding rounds, raising a total of $120,000 as of its latest seed round in April 2024.
Recent Developments
- November 2024: Ranked® Media and Technologies announced a major update to their iOS application, introducing enhanced features and smoother functionality aimed at improving the platform for creators and brands. The company also revealed plans to release an Android version of the app soon.
- October 2024: Participated actively in discussions at numerous industry events, focusing on expanding brand partnerships through innovative approaches.
- April 2024: Completed a seed funding round, securing $120,000 with investment from Techstars. The funds are intended to refine their Minimum Viable Product (MVP) and support further market expansion.
- March 2024: Ranked® Media and Technologies expanded partnerships with several high-profile brands, including Disney and Nike, focusing on inclusive marketing strategies to support nano and micro-influencers.
- January 2024: Launched the latest campaign focusing on diversity and inclusion within influencer marketing, partnering with key creators to promote brand authenticity and equitable pay.
- 2023: Throughout 2023, the company made significant strides in developing technology solutions that reduce algorithmic bias and enhance fair monetization for small-scale creators. This involved collaborative efforts with a range of brands to bolster the creator economy.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | Not specified |
| Headquarters | Los Angeles, CA, USA |
| Founders | Not specified |
| Revenue | Not publicly available |
| Profits | Not publicly available |
| Key Investors | Techstars |
| Industry | Telecommunications |
| Number of Employees | 11-50 |
Early History
Ranked® Media and Technologies began its journey at the intersection of media and technology, focusing on creating meaningful connections between brands and creators. The company initially set out to challenge the status quo of influencer marketing by prioritizing smaller-scale influencers with authentic voices. In its nascent stage, Ranked® participated in the Techstars accelerator program, which was a turning point that provided initial funding and mentorship. This early support helped shape its mission to democratize influencer partnerships in a rapidly evolving digital landscape.
Company Profile and Achievements
Ranked® Media and Technologies operates on a business model that leverages technology to connect nano and micro-influencers with leading brands efficiently and equitably. Major achievements include:
- Competitive Partnerships (2023-2024): Collaborated with leading brands such as Disney, Nike, LVMH, and Hulu, enhancing its portfolio and brand reputation.
- Innovations in Technology: Developed proprietary solutions to address algorithmic biases in influencer marketing, focusing on fair compensation models for creators.
- Pilot Initiatives: Launched successful pilot programs that focus on diverse and inclusive storytelling, expanding the narrative scope for small influencers in major marketing campaigns.
Current Operations and Market Position
As of 2024, Ranked® Media and Technologies solidifies its market position through strategic partnerships and ongoing tech innovations that empower creators. The company continues to enhance its app offerings, providing a unique platform for creators to monetize content while ensuring brands receive genuine engagement. Ranked® is pivotal in the telecommunications industry by linking brands with influencers who resonate authenticity and impact. Its competitive advantage lies in its early adoption of fairness in influencer compensation, setting a standard for the industry.
Conclusion
Ranked® Media and Technologies stands as a transformative force in the world of influencer marketing, driven by its unique mission to connect brands with authentic creators. By continuing to explore innovative solutions against digital biases and nurturing strategic partnerships, Ranked® positions itself to play a significant role in shaping inclusive and impactful marketing landscapes. Future trajectories indicate further expansion in technology capabilities and a broadened influence in the telecommunications industry.