RAS Luxury Skincare
Overview
RAS Luxury Skincare is an Indian luxury skincare brand known for its "farm-to-face" philosophy, using natural and organic ingredients to create premium beauty products. Founded in 2017 by Sangeeta Jain and her daughters, Shubhika Jain and Suramya Jain, the company is based in Raipur, Chhattisgarh. It has rapidly grown within the direct-to-consumer (D2C) marketplace, offering a diverse range of products including face serums, sunscreens, and body creams. As of January 2025, RAS Luxury Skincare has raised $8.6 million, with recent funding coming from Unilever Ventures.
Recent Developments
- January 2025: RAS Luxury Skincare raised $5 million in Series A funding led by Unilever Ventures, with participation from Amazon Smbhav Venture Fund. The funding is aimed at expanding retail locations, enhancing R&D, and strengthening technology and marketing efforts.
- 2024: The brand reported a significant revenue growth with a 140% CAGR, driven largely by its online D2C channels, which contribute over 50% of its revenue. The expansion strategy includes opening 50 exclusive brand outlets across India over the next three years.
- Awards and Recognition: RAS Luxury Skincare received accolades from Forbes and Grazia in 2024, reflecting its esteemed market presence.
- Product Innovations: They launched new product lines including a saffron creme, lash and brow serum, and a range of lipsticks, which saw immediate market success.
- Brand Expansion: The company has been focusing on increasing offline revenue, with an aim to derive 25% of revenue from offline channels in the next four years.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2017 |
| Headquarters | Raipur, Chhattisgarh, India |
| Founders | Sangeeta Jain, Shubhika Jain, Suramya Jain |
| Revenue | N/A |
| Profits | N/A |
| Key Investors | Unilever Ventures, Amazon Smbhav Venture Fund, Sixth Sense Ventures, Green Frontier Capital |
| Industry | Skincare/Personal Products |
| Number of Employees | Approx. 52 |
Early History
RAS Luxury Skincare began its journey on family farms in Raipur, where the founders were inspired by the potential of natural botanicals and healing herbs. Witnessing a market dominated by synthetic products, the founders sought to fill a gap with authentic, natural skincare solutions. By leveraging their farms for ingredient sourcing and creating a vertically integrated company, they ensure products are sustainably made and of high quality. Initially, RAS focused on developing a small range of pure and naturally-formulated products, gradually expanding its offerings as demand grew.
Company Profile and Achievements
- Business Model: RAS Luxury Skincare operates on a D2C model, selling products through online platforms and physical stores. The company emphasizes sustainable practices, sourcing materials from local organic farms and using eco-friendly packaging.
- Key Achievements:
- Raised $8.6 million in funding since its inception.
- Expanded SKUs and developed over 80 distinct products.
- Established a strong presence in both digital and physical marketplaces.
- Recognized with multiple industry awards, demonstrating influence and appeal within the beauty sector.
- Product Innovations and Launches: Their flagship products include the 24k Gold Radiance Elixir and Super Charge Multivitamin Day Cream.
Current Operations and Market Position
RAS is currently focused on enhancing its offline footprint while maintaining online market leadership. It plans to open new retail outlets across India, especially within urban economic hubs. The D2C route allows RAS to engage directly with consumers, gaining insights into customer preferences and tailoring offerings accordingly. Its products are available on popular online platforms like Nykaa and Amazon, alongside its proprietary e-commerce site. Known for luxurious, high-quality skincare, RAS holds a competitive position in India's burgeoning premium beauty market.
Conclusion
RAS Luxury Skincare stands out in the beauty industry with its unique farm-to-face approach combined with innovative skincare solutions. As it continues to expand both offline and online presence, RAS is poised to be a leading player in India’s luxury skincare market. With a commitment to sustainability and transparency, its growth trajectory looks promising, potentially capturing more market share in the high-demand premium skincare segment.