Rebike Mobility GmbH
Overview
Rebike Mobility GmbH is a German e-bike mobility company founded in 2018, based in Munich. The company was established by Sven Erger and Thomas Bernik, aiming to become a leading cross-brand platform for premium e-bikes. It specializes in the refurbishment and sale of used e-bikes, offering a wide range of services including e-bike rentals and subscription models. Over the years, Rebike has raised substantial capital, including a recent €13 million round in October 2024, to expand its market presence and operational capabilities.
Recent Developments
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October 2024: Rebike Mobility secured €13 million in a Series D funding round, led by Decathlon Pulse. This investment aims to enhance the company's capability in scaling the refurbished e-bike market across Europe.
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July 2023: The company reported strong growth in its first half of 2023, with expectations to increase sales from €15 million to €25 million by year-end. This growth is driven by an increasing demand for refurbished e-bikes and the expansion of their refurbishment and logistics center in Kempten, Germany.
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March 2023: Rebike opened new flagship stores in major German cities such as Munich and Frankfurt, further cementing its presence in physical retail alongside its online operations.
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December 2022: Announced plans to refurbish 50,000 e-bikes annually at its Kempten center, positioning itself as a leader in the European e-bike refurbishment market.
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July 2022: Expanded operations to France, launching a localized online platform to offer refurbished premium e-bikes from top brands. This expansion marks Rebike's first major step into the international market.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 |
| Headquarters | Munich, Germany |
| Founders | Sven Erger, Thomas Bernik |
| Revenue | Approximately €25 million expected in 2023 |
| Key Investors | Decathlon Pulse, Circularity Capital |
| Industry | E-Bike Mobility |
| Number of Employees | Approximately 150 |
Early History
Rebike Mobility GmbH was founded in April 2018 by Thomas Bernik and Sven Erger, who shared a vision for sustainable mobility through the refurbished e-bike market. Starting as rebike1 GmbH, the company quickly rebranded and relocated its headquarters to Munich in early 2020. Initially, Rebike focused on building an online platform to sell used e-bikes, capitalizing on the growing trend of circular economy models. The company differentiated itself by offering high-quality refurbished e-bikes, which underwent rigorous checks and refurbishment processes, providing consumers with a cost-effective and sustainable transportation option.
Company Profile and Achievements
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Business Model: Rebike Mobility operates primarily as a marketplace for refurbished e-bikes, though it has expanded its offerings to include e-bike rental services and subscription models. This allows customers to access premium e-bikes at lower costs without the commitment of ownership.
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Achievements:
- Secured multiple rounds of funding, totaling over $57.7 million, to accelerate expansion and operations.
- Operates Europe’s largest e-bike refurbishment center, with the capacity to refurbish 50,000 e-bikes annually.
- After its foundation, Rebike quickly established itself as a leader in the DACH region by creating a circular economy for e-bikes, contributing significantly to sustainability and climate protection.
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Strategic Initiatives: Rebike has formed partnerships with leading brands and marketplaces like Decathlon to enhance its market reach and credibility in the sustainable mobility sector. Its commitment to the environment is evident in its comprehensive refurbishment process, offering high-quality e-bikes with a two-year warranty.
Current Operations and Market Position
Rebike Mobility continues to strengthen its market position by expanding into new regions, with France being its latest addition. The company is recognized as a pioneer in the e-mobility sector, emphasizing sustainability through its intensive refurbishment processes. With an increasing number of refurbished e-bikes entering the market, Rebike's value proposition lies in its ability to offer these premium products at competitive prices. It has carved a niche in the market by balancing high-quality offerings with affordability, catering to environmentally conscious consumers and businesses looking for sustainable alternatives.
Conclusion
Rebike Mobility GmbH stands out in the e-mobility industry as a leader in refurbished e-bikes, capitalizing on circular economy principles. Its growth, fueled by strategic investments and international expansion, signals a promising trajectory in promoting sustainable urban mobility. The company's innovative business model not only provides economic benefits to consumers but also contributes to environmental conservation. With continued focus on expansion and technological advancements, Rebike is set to make a significant impact on the global e-bike market, aligning with broader trends towards more sustainable transportation solutions.