New York, NY – RektCoin ($REKT), the native cultural token of Rekt Brands, is scheduled to commence trading on Binance.US as the 1000REKT/USDT pair starting July 24 at 7 a.m. EDT. The announcement, shared by OSF, the founder of Rekt Brands, signifies a major step for the project, which originated from an NFT collection and expanded into consumer goods.
The listing on Binance.US, the independently operated U.S. arm of the global cryptocurrency exchange Binance, is expected to significantly enhance RektCoin's market accessibility and liquidity for U.S.-based investors. This development follows Binance.US's recent resumption of USD services and its ongoing efforts to expand its digital asset offerings.
Rekt Brands Inc. was established by Ovie Faruq, widely known as OSF, evolving from the Rektguy NFT project launched in May 2022. The brand has successfully diversified into physical products, most notably Rekt Drinks, a line of sparkling water that has seen rapid sales and distribution. The $REKT token serves as an integral part of this ecosystem, rewarding community engagement and purchases of Rekt Drinks.
The token's utility is deeply intertwined with Rekt Brands' community-driven model, which leverages Web3 principles to connect with its audience. RektCoin holders and participants in the Rekt Drinks reward campaigns, through "Drank Points," have been eligible for token claims, fostering a loyal and engaged user base. The listing aims to onboard a broader audience into the Rekt ecosystem.
This move positions RektCoin for increased visibility within the competitive meme coin and cultural token landscape. The addition to a major regulated exchange like Binance.US underscores the growing trend of Web3 brands bridging digital assets with tangible consumer products, seeking mainstream adoption and market validation.