Resend Prepares for Upcoming 'Forward' Event with Intensive Internal Dogfooding

Resend, the developer-focused email platform, is gearing up for its next "Forward" event, slated to commence next week. The company is undertaking a rigorous internal process, including "friction logs" and "dogfooding every single feature by building fun projects," as announced by bu kinoshita on social media. This preparatory phase aims to identify bugs, enhance user experience, and foster collaborative development.

The "Resend Forward" initiative is a recurring series of launch weeks where the company unveils new features and improvements to its email infrastructure. Past "Forward" events have introduced significant updates, such as marketing email capabilities, audience management tools, regional delivery enhancements, batch email APIs, and major versions of React Email. These events underscore Resend's commitment to continuous innovation in the developer tools space.

The internal "dogfooding" process, where employees actively use the product they are building, is a key strategy for Resend. This hands-on approach allows the development team to gain first-hand experience with new features, ensuring they are robust and intuitive before public release. The practice of "writing friction logs" involves meticulously documenting any difficulties encountered, directly contributing to experience improvements.

According to the tweet, the objectives of this intensive internal testing are clear: "Find bugs, Improve the experience, Use what we're building, Share and collaborate, Have fun." This collaborative and iterative development cycle is designed to refine the platform and deliver a superior product for its users. Resend aims to provide developers with an elegant and efficient way to send transactional and marketing emails at scale.

Resend positions itself as an email platform built by engineers for engineers, focusing on a first-class developer experience. The upcoming "Forward" event is expected to continue this trend, leveraging the insights gained from the internal dogfooding to introduce features that address specific developer needs and challenges. The company's emphasis on internal testing highlights its dedication to quality and user-centric design.