RevenueCat, a leading platform for in-app purchases and subscription management, has seen its new virtual currency feature "already working," according to a recent tweet from Marcelo José. This development signifies a step forward in the company's efforts to expand monetization tools for the over 50,000 apps that rely on its platform. The virtual currency functionality, currently in beta, aims to provide developers with greater flexibility in managing digital assets within their applications.RevenueCat, a leading platform for in-app purchases and subscription management, has seen its new virtual currency feature "already working," according to a recent tweet from Marcelo José. This development signifies a step forward in the company's efforts to expand monetization tools for the over 50,000 apps that rely on its platform. The virtual currency functionality, currently in beta, aims to provide developers with greater flexibility in managing digital assets within their applications.The virtual currency feature allows developers to integrate digital assets that can be acquired through in-app purchases, rewards, or gameplay achievements. These currencies facilitate transactions, unlock premium features, and enhance user engagement within apps. RevenueCat's documentation indicates that subscriptions can be configured to automatically deliver virtual currency to customers at regular intervals, streamlining the monetization process for developers.RevenueCat, founded in 2017, has established itself as a significant player in the mobile app economy, handling billions in payments annually. The company recently secured $50 million in Series C funding in May 2025, led by Bain Capital Ventures, underscoring investor confidence in its growth trajectory and product innovation. This funding is intended to fuel expansion and product development, including features like virtual currency support.The introduction of virtual currency support aligns with broader industry trends, particularly in AI-driven consumer apps and gaming, where such monetization models are increasingly popular. RevenueCat's platform abstracts the complexities of in-app purchases across various app stores, allowing developers to focus on building features rather than managing intricate billing systems. The company's vision extends beyond just subscriptions, aiming to be a comprehensive software company for apps.> "RevenueCat's Virtual Currency working already 🚀," Marcelo José stated in his tweet, highlighting the early operational success of the feature.This new offering positions RevenueCat to further support developers in creating robust and creative monetization strategies, mixing subscriptions with virtual currencies. The company continues to evolve its platform to meet the changing needs of mobile app developers, providing tools for analytics, integrations, and growth optimization.