Rich Brian Details Self-Production of Latest Single "Butterfly," Highlighting Artistic Evolution

Indonesian rapper and producer Rich Brian recently offered fans a glimpse into his creative process, sharing insights on how he crafted the beat for his latest single, "Butterfly." The artist took to social media to state, "how i made the beat of Butterfly," referencing the track that serves as a key preview of his highly anticipated third studio album, WHERE IS MY HEAD? The single, released on April 25, 2025, has garnered attention for its introspective themes and distinctive sound.

Rich Brian's decision to self-produce "Butterfly" and much of his upcoming album stems from a desire for greater intentionality in his music. Sources indicate that he found it challenging to articulate the sounds he envisioned to collaborators, leading him to take full control of the production. This approach allowed him to meticulously develop the track's psychedelic, Tyler, The Creator-influenced sound, characterized by analog elements and punchy drums.

Lyrically, "Butterfly" delves into the complexities of toxic relationships and personal insecurities, marking a significant step in Brian's artistic growth. He described the song as "one of the most beautiful & hardest song I’ve ever made," explaining that it addresses flaws he discovered within himself. The track's emotional depth and self-reflection are central to its appeal.

"Butterfly" is the second single from WHERE IS MY HEAD?, Rich Brian's first full-length album since 2019's The Sailor. Initially slated for a May 23, 2025 release, the album's launch was later moved to August 15, 2025, to allow the artist more time to finalize the project. The album is poised to be a defining statement in his career, emphasizing self-discovery and an authentic artistic vision.