Indonesian rapper Rich Brian has officially released a new line of merchandise for his critically acclaimed third studio album, "WHERE IS MY HEAD?", now available through his official website. The collection, which includes a diverse range of items such as hats, vinyl records, Rubik's cubes, hoodies, and t-shirts, expands on the album's thematic universe and offers fans tangible connections to his latest artistic endeavor. This launch follows the album's release on August 15, 2025, which marked a significant milestone in the artist's career.
The merchandise drop was announced directly by Rich Brian, who stated on social media, "> WHERE IS MY HEAD? Merch available now at https://t.co/Cj9x80OUe6. Hat. Vinyl. Rubiks cube. Hoodies. T-shirt :)." This direct engagement with his fanbase highlights the personal connection Brian fosters with his audience, allowing them to acquire items directly related to his music. The variety of products caters to different fan preferences, from collectible vinyl to everyday apparel.
"WHERE IS MY HEAD?" has been lauded as Rich Brian's most personal and mature work to date, exploring themes of identity and self-reflection. Released via 88rising Records, the album features collaborations with artists like Toro y Moi and Ski Mask The Slump God, and employs a unique two-character concept involving "Maestro" and "Movie Brian." The album's introspective nature and artistic depth has resonated with critics and fans alike, solidifying Brian's evolution from an internet sensation to a respected musical artist.
The launch of this merchandise collection also coincides with Rich Brian's ongoing "WHERE IS MY HEAD?" tour, which includes VIP packages offering exclusive merchandise bundles. This strategic timing allows fans attending his live performances to further immerse themselves in the album experience. The availability of diverse merchandise not only serves as a revenue stream but also reinforces the album's narrative and strengthens fan engagement across global markets.