Creative entrepreneur and YouTube veteran Roberto Blake recently shared a candid perspective on content creation, emphasizing consistency and authentic effort over perceived perfection. In a widely circulated social media post, Blake challenged common misconceptions, stating, "You don’t need a better camera. You don’t need a studio. You don’t need 100k subscribers to be 'legit.'" His core message centers on the importance of creating work that one will be proud of in the long term.
Blake, who founded his YouTube channel in 2009 and committed to consistent uploads in 2013, highlighted his own journey from novice to industry leader. He revealed that he made 800 videos in three years to reach 100,000 subscribers, acknowledging, "The first 300 videos sucked. I was awkward. Low energy." He further disclosed that 200 of his early videos didn't even feature his face on camera, underscoring his belief in starting imperfectly.
With over 1,700 videos produced and a current subscriber base exceeding 600,000, Blake continues to advocate for perseverance despite self-doubt. "I’m still not 'perfect.' I still get nervous. I still scrap videos because I hate how I look that day. I still hear my voice and think, 'Ugh.' I hit publish anyway. So should you," he shared, encouraging aspiring creators to embrace the process. His philosophy is encapsulated in key takeaways: "Start before you’re ready. Keep going when it’s hard. The algorithm can’t reward what you don’t release."
Blake's insights stem from his extensive experience in the creator economy. He transitioned from a graphic designer role in 2013 to building a full-time career as a content creator and educator. Through his Awesome Creator Academy, he offers coaching, courses, and community support to help creators monetize their passion and build sustainable businesses, guiding many channels from zero to 100,000 subscribers and beyond.