Rocket VR Health
Overview
Rocket VR Health, now rebranded as Novobeing, was established as a digital therapeutics company leveraging virtual reality technology to enhance mental health treatment. Founded in 2020, Rocket VR Health was initially based in Boston and co-founded by Nik Vassev and Sid Desai. Known for collaborating with leading healthcare institutions, the company developed interactive and evidence-based VR interventions aimed at improving psychological outcomes for patients, particularly those undergoing cancer treatments. By 2024, the company had concluded a transformation into Novobeing, broadening its focus to non-clinical wellness applications.
Recent Developments
- November 2024: It was reported that Novobeing, formerly Rocket VR Health, officially announced its rebranding in early 2024. This transition marked a shift from predominantly clinical VR therapeutic services to more generalized wellness applications accessible to a broader audience.
- 2023-2024: The company partnered with Massachusetts General Hospital to initiate clinical trials assessing the efficacy of its VR digital therapeutics in reducing distress among patients undergoing hematopoietic stem cell transplantation (HCT).
- September 2023: Collaborated with healthcare platforms and VR brands to utilize VR technology in mental health projects aimed at aiding homeless individuals in London, showcasing the technology’s diverse applicability beyond clinical settings.
- July 2023: Participation in Newchip’s Seed-Stage Global Accelerator Program where Novobeing, originally Rocket VR Health, worked towards scaling its operations and expanding reach.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2020 |
| Headquarters | Boston, USA |
| Founders | Nik Vassev, Sid Desai |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Newchip’s Seed-Stage Global Accelerator Program |
| Industry | Digital Therapeutics, Virtual Reality |
| Number of Employees | Not publicly disclosed |
Early History
Rocket VR Health was founded in response to a growing demand for innovative mental health treatments that could be administered within traditional healthcare settings using modern technology. Initially, their work concentrated heavily on integrating VR technology with traditional psychological therapies. They partnered with Massachusetts General Hospital early on to develop clinical VR interventions for cancer patients to manage treatment-related distress and anxiety. These efforts laid the groundwork for Rocket VR Health’s reputation as a pioneer in applying VR technology in medical therapeutic interventions.
Company Profile and Achievements
- Business Model: Initially, Rocket VR Health focused on using VR as a supplemental tool for mental health treatments within hospitals. The company provided hospitals with VR headsets preloaded with therapeutic content like cognitive behavioral therapy modules, meditation exercises, and nature simulations to help patients manage anxiety and distress.
- Achievements:
- Partnering successfully with leading healthcare institutions, setting a precedent for using VR in clinical settings.
- Launching multiple clinical trials to validate its products’ efficacy in real healthcare environments.
- Pioneering the use of VR digital therapeutics in oncology treatment settings.
- Expansion: Through their participation in global accelerator programs like Newchip, Rocket VR Health expanded its operational scope, leading to innovations beyond clinical applications.
Current Operations and Market Position
As Novobeing, the company now prioritizes broader VR wellness solutions that are accessible outside hospital settings. The rebranding reflects a pivot in business strategy aimed at capturing a larger segment of the wellness market by expanding its VR applications to stress management and personal growth scenarios available to a global audience via popular VR platforms like Meta Quest.
Conclusion
Novobeing stands out in the rapidly evolving field of digital therapeutics by melding cutting-edge VR technology with evidence-based psychological therapies. The company's strategic rebranding and partnerships signal a commitment to expanding beyond traditional clinical applications, aiming to make mental health and well-being solutions accessible to a broader population. Going forward, Novobeing is poised to leverage the growing acceptance of VR in mental health treatment, potentially redefining how therapeutic interventions are delivered and experienced.