SaaStr AI London to Unveil 20+ AI Agent Playbooks for B2B Revenue Growth

London, UK – SaaStr AI London is set to convene over 2,500 B2B operators, founders, and investors on December 1-2, 2025, at the Park Plaza Westminster Bridge, focusing on the practical application of artificial intelligence to achieve competitive advantage. The event, spearheaded by SaaStr founder Jason Lemkin, aims to move beyond AI as a buzzword, offering tactical playbooks from companies actively scaling their operations with AI. Attendees will gain insights into strategies that are generating significant revenue and driving growth in the B2B sector.

The conference agenda highlights several high-impact AI strategies, including OpenAI's go-to-market (GTM) playbook, which enabled a rapid ascent to $500 million Annual Recurring Revenue (ARR). Additionally, sessions will delve into Wiz's approach to achieving a $12 billion valuation within five years through AI integration in product and GTM, and Intercom's "all-in" bet on its AI agent, Fin. These case studies promise to offer concrete examples of successful AI deployment.

SaaStr itself has deployed over 20 AI agents, which Jason Lemkin states are generating $1.5 million in revenue. In a recent article, Lemkin emphasized a "stop learning, start doing" philosophy, detailing how SaaStr's Chief AI Officer, Amelia Ibarra, manages these agents across various functions, from booking meetings to handling support. This hands-on experience underscores the event's commitment to sharing actionable, proven AI strategies.

Discussions will also cover specialized AI applications, such as optimizing AI Sales Development Representatives (SDRs) to avoid common pitfalls and achieve superior conversion rates. The event will showcase how AI can transform customer support from a cost center into a profit center, with some companies reportedly achieving a $500,000 profit from a $2 million cost in just eight months. Furthermore, Clay's AI-powered GTM strategies for hyper-personalization and AI orchestration for sales performance will be explored.

Jason Lemkin has stressed the urgency for B2B companies to adopt AI, noting that "the companies mastering AI deployment in Q4 2025 will dominate 2026." He suggests that executives who fail to deploy AI agents by now risk becoming "unemployable" in 2026, as AI budgets are rapidly expanding while traditional SaaS budgets remain stagnant. The event positions itself as crucial for businesses looking to lead, rather than catch up, in the AI-driven landscape.