Salah Eddine Mimouni (Hypeo AI): 10 Key Things You Must Know

Overview

Salah Eddine Mimouni is a prominent Moroccan entrepreneur, digital marketing expert, and co-founder of Hypeo AI, a cutting-edge artificial intelligence startup specializing in revolutionizing influencer marketing. Established in 2024 alongside Meriam Bessa and Oussama Sekkat, Mimouni has played a critical role in developing innovative AI-powered solutions that streamline collaborations between brands and digital creators across Africa and the Middle East. Known for his expertise in digital strategy and e-commerce, he is helping transform a traditionally cumbersome marketing ecosystem into a smart, efficient infrastructure. This article explores the multifaceted contributions, background, and the broader impact of Salah Eddine Mimouni through his work at Hypeo AI.

1. Early Career and Digital Marketing Expertise

Before co-founding Hypeo AI, Salah Eddine Mimouni built a solid reputation as a digital marketing professional and e-commerce strategist. He is certified by Facebook Blueprint and Google Partner programs, signaling high proficiency in digital advertising and campaign optimization. Mimouni is also a regular public speaker and trainer in digital marketing, frequently sharing his insights at Moroccan universities, conferences, and media outlets. His background in media buying, tracking, and marketing automation laid an essential foundation for his entrepreneurial pursuits.

2. Co-founder and Leadership Role at Hypeo AI

Mimouni serves as the Chief Operating Officer (COO) and co-founder of Hypeo AI, a Casablanca-based startup seeking to revolutionize influencer marketing through the power of artificial intelligence. His role involves steering the company’s operational strategies and overseeing the development and deployment of AI tools that optimize influencer-brand collaborations. His practical experience and leadership help ensure the seamless integration of AI technologies into real-world marketing challenges.

3. The Founding of Hypeo AI and Its Mission

Hypeo AI was founded in 2024 by Salah Eddine Mimouni, Meriam Bessa, and Oussama Sekkat to address critical inefficiencies in the influencer marketing space across Africa and the Middle East. The startup’s mission centers on building smart infrastructure to connect brands and content creators within 15 minutes, replacing manual workflows, spreadsheets, and fragmented management tools with AI-driven automation. This innovation aids in campaign matching, pricing models, and real-time performance tracking.

4. AI-Driven Influencer Marketing Platform

Under Mimouni’s leadership, Hypeo AI developed an end-to-end platform that harnesses machine learning algorithms to match brands with both human and AI-powered virtual influencers effectively. The platform's technology includes automated pricing insights and real-time analytics, enabling brands to optimize their marketing spend and creatives to track campaign success transparently. This AI-powered approach sets Hypeo AI apart in a region where influencer marketing was traditionally fragmented and inefficient.

5. Regional Impact: Africa and the Middle East

Salah Eddine Mimouni’s work at Hypeo AI contributes significantly to the burgeoning digital economy in Africa and the Middle East, regions experiencing rapid growth in social media engagement and online content creation. By facilitating faster and smarter connections between brands and creators, Mimouni and his co-founders are empowering local talent and businesses to compete globally. Their work is seen as filling a vital gap in the digital infrastructure of these markets.

6. Strategic Investment and Growth

In 2025, Hypeo AI secured an undisclosed investment from Renew Capital, a venture capital firm specializing in African startups. This funding round underlined investor confidence in the company’s cutting-edge technology and market potential. Mimouni’s operational oversight during this growth phase has been integral in scaling the platform, expanding its reach, and enhancing its AI capabilities to serve more brands and influencers across multiple countries.

7. Hypeo AI’s Innovations: Virtual Influencers

An exciting frontier introduced by Hypeo AI includes AI-generated virtual influencers, or “Meta Humans.” These digital personas are cultivated to engage audiences authentically, leveraging AI to provide brands with novel avenues for influencer marketing. One virtual influencer developed through the platform, Kenza Layli, amassed substantial popularity, demonstrating the company’s innovative use of technology to push the boundaries of traditional influencer marketing.

8. Mimouni's Role in Education and Community Development

Apart from his entrepreneurial work, Mimouni remains active in knowledge sharing and fostering the digital ecosystem in Morocco. His contributions as a trainer and public speaker help nurture the next generation of digital professionals. By spreading expertise around digital marketing and AI applications, he supports broader adoption and innovation within the local tech community.

9. Recognition and Industry Reputation

Salah Eddine Mimouni is recognized for his inspirational leadership and deep knowledge in digital marketing. Industry peers have praised his work ethic and visionary approach to solving marketing inefficiencies through technology. His involvement in one of Morocco’s pioneering AI startups positions him as a key figure in the nation’s rapidly evolving tech landscape.

10. Future Prospects and Entrepreneurial Vision

Looking ahead, Mimouni aims to continue scaling Hypeo AI’s impact, not only by expanding geographically into markets like Egypt, Saudi Arabia, and sub-Saharan Africa but also by diversifying product offerings. Plans include the launch of AI-powered coaching companions aimed at personalized wellness and lifestyle sectors. Mimouni’s vision is to leverage AI technology comprehensively to strengthen digital ecosystems and enable smarter, more automated interactions between brands and consumers.

Conclusion

Salah Eddine Mimouni’s journey from digital marketing expert to co-founder of an innovative AI startup marks him as a transformative entrepreneur in Morocco’s tech scene. Through Hypeo AI, he is actively redefining influencer marketing by introducing AI-driven efficiencies that benefit both brands and creators. His commitment to technological innovation, regional economic development, and community empowerment outlines a promising future not only for his company but for the broader digital economy across Africa and the Middle East. Mimouni’s story invites consideration of how AI will continue to shape marketing and commerce in emerging markets worldwide.