Salesforce Unveils 'Agentic Enterprise' Vision to 50,000 Attendees, Projects 18 Million AI-Driven Jobs by 2028

San Francisco – Salesforce CEO Marc Benioff recently presented his "Agentic Enterprise" vision to an audience of 50,000 attendees at the Dreamforce conference, highlighting a significant strategic shift towards AI agents. The keynote addressed how artificial intelligence is set to redefine customer relationship management, as detailed by attendee Peter Yang. Yang, whose attendance was sponsored by Salesforce, noted that the presentation covered the company's partner ecosystem, Benioff's vision, and the CRM giant's transition to AI.

Benioff's "Agentic Enterprise" concept envisions a future where AI agents autonomously perform complex tasks, enhancing productivity and customer interactions across the Salesforce platform. This strategy leverages the newly announced Einstein 1 Platform, which integrates Salesforce's data cloud, CRM applications, and AI capabilities within a unified metadata framework. The company aims to make AI accessible and secure, emphasizing data privacy and ethical AI development.

A core component of this initiative is Einstein Copilot, a conversational AI assistant designed to interact with users in natural language and offer multi-step action plans. Complementing this, Copilot Studio provides tools like Prompt Builder, Skills Builder, and Model Builder, allowing administrators to customize and control generative AI functionalities. Salesforce has also implemented the Einstein Trust Layer to protect sensitive customer data and ensure responsible AI deployment.

The transition for the 26-year-old CRM company involves adapting its robust partner flywheel to facilitate widespread adoption and development of AI solutions. This ecosystem enables partners to build and deploy AI-powered applications, ensuring seamless integration of AI agents within the existing CRM infrastructure. Salesforce's commitment to this vision is further underscored by recent plans to hire over 1,000 employees to meet demand for its "Agentforce" solution, which commercializes these AI agents.

An IDC report, cited during the event, projected that Salesforce's AI initiatives could create 18 million jobs globally by 2028, with a net gain of 11.6 million employees. This forecast underscores the significant economic impact anticipated from the widespread integration of AI across enterprise operations. Benioff stressed the importance of trust and ethical considerations, positioning Salesforce as a leader in secure and responsible AI innovation.