Salt Oral Care

Overview

Salt Oral Care is a burgeoning oral wellness brand based in Mumbai, India, co-founded by Karan Raj Kohli and Viraj Kapur in 2022. The company operates within the e-commerce sector, focusing on providing sustainable and luxurious oral care products. Recently, Salt Oral Care secured $1 million in pre-Series A funding led by Lotus Holdings, elevating its valuation to approximately $5.3 million. The brand emphasizes eco-friendly practices and scientific research to deliver effective and environmentally conscious oral health solutions.

Recent Developments

April 2025: Salt Oral Care successfully raised $1 million in a pre-Series A funding round led by Lotus Holdings, valuing the company at $5.3 million (INR 46 crore). The funds will be utilized for product innovation, research and development, branding, and team expansion. This marks the brand’s second external funding round, following an earlier seed funding of $358,000 from Saurashtra Capital.
September 2024: The company appointed Dr. Nisha Sancheti as the Chief Dental & Wellness Officer to spearhead the development of chemical-free oral care products that ensure safety and sustainability.
May 2024: Salt Oral Care reported a 448% growth over the previous financial year, largely attributed to strong customer retention and growing direct-to-consumer (D2C) presence.
September 2023: The brand raised pre-seed funding in an undisclosed amount, proliferating its efforts in market research, product development, and marketing innovation. Dr. Viraj Doshi led this round, enabling the company’s valuation to reach around INR 18 crore.

Attribute	Information
Founding Date	2022
Headquarters	Mumbai, India
Founders	Karan Raj Kohli, Viraj Kapur
Revenue	INR 55.1 Lakh (as of March 31, 2024)
Key Investors	Saurashtra Capital, Lotus Holdings
Industry	Oral Care
Number of Employees	Approximately 5

Early History

Salt Oral Care was founded in 2022 by Karan Raj Kohli and Viraj Kapur in Mumbai, with a vision to transform oral care into a luxurious and sustainable daily routine. The founders leveraged their extensive industry experience to craft products that meet both aesthetic and functional needs. Initially, the company focused on developing a minimalist product design with clean label ingredients that are free from harmful substances like SLS and parabens. The initial product lineup included eco-friendly toothpastes and mouthwashes aimed at eco-conscious consumers. The company started with seed funding to kick-start operations and production.

Company Profile and Achievements

Salt Oral Care positions itself as a premium, science-backed oral wellness brand. The company stands out by integrating sustainability into its business model, producing food-grade, chemical-free oral hygiene products. The major products include toothpastes, mouthwashes, and unique offerings like a tooth color corrector serum and whitening pens. Salt Oral Care prides itself on using recyclable aluminum packaging to minimize environmental impact. Over the years, Salt Oral Care has expanded its presence not just across India but also in select international markets. The company’s achievements include a notable surge in revenue and customer base, achieved through strong D2C engagement and repeat purchases. The strategic investment by Lotus Holdings has enabled Salt to amplify its research and development efforts, propelling innovation and expanding its product lines.

Current Operations and Market Position

Currently, Salt Oral Care is aggressively pursuing market expansion within and beyond India, leveraging its unique value proposition of luxury combined with sustainability. The brand has been benchmarked against global players due to its eco-conscious packaging and clinically tested product formulations. The company's strategic initiatives include enhancing its online retail footprint and optimizing supply chain operations to maintain its competitive edge in the oral care industry. By focusing on sustainable practices and transparency in ingredient sourcing, Salt Oral Care maintains a robust competitive advantage over conventional oral care brands.

Conclusion

Salt Oral Care, in just a few years, has positioned itself as a leading name in the premium oral care industry, admired for its innovation and commitment to sustainability. With a strategic funding boost and expanding market presence, Salt Oral Care is set to redefine oral hygiene standards. As the company continues to disrupt conventional oral care practices, it is poised to achieve a significant impact both domestically and internationally. The brand's focus on eco-friendly and scientifically-backed product development will likely ensure its continued growth and influence in the industry.