Sangeeta Dudeja (Estailo)
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Overview
Sangeeta Dudeja is a prominent Indian entrepreneur known for founding the fashion accessories brand Estailo. Her journey from being a software engineer to establishing a thriving fashion brand is notable. Estailo is recognized for its Korean-inspired fashion accessories that appeal to a digitally native and fashion-conscious demographic. Sangeeta's commitment to empowering women in her industry and her innovative approach to fashion have been pivotal in her career.
Recent Developments
- In May 2025, Estailo raised Rs 75 lakh in seed funding from Wolfpack Labs, aimed at expanding its product categories, sales channels, and retail formats. This funding is poised to enhance Estailo's reach and operational efficiency.
- As of May 2025, Estailo processes over 1,500 orders daily and maintains a team of more than 70 members, with a remarkable 90% of the workforce being women.
- The brand has experienced a 100% revenue growth in a span of three months post-funding, indicating significant traction and consumer engagement.
- Estailo's expansion strategy includes opening physical retail stores in Tier-I cities, with plans to scale to Tier-II and Tier-III cities, starting with locations like Lucknow.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Sangeeta Dudeja |
| Born | Not publicly available |
| Nationality | Indian |
| Occupation | Entrepreneur, Founder & CEO of Estailo |
| Known For | Founder of Estailo, a fashion accessory brand |
| Net Worth | Not publicly available |
| Education | Background in Software Engineering |
Early Life and Education
Sangeeta Dudeja's early life details are sparse, but her career is rooted in a unique blend of technology and fashion. Her eight-year tenure as a software engineer cultivated her appreciation for innovation and accessibility, foundational elements she later applied to her business ventures. Her childhood passion for jewelry served as the motivational force behind Estailo, offering a personal touch to her entrepreneurial story.
Career and Notable Achievements
Sangeeta's professional journey began in the tech industry, where she developed significant skills as a software engineer. However, her fascination with fashion led her to shift gears, establishing Estailo in 2023. Key achievements in her career include:
- Founding Estailo: Launched Estailo as a direct-to-consumer fashion accessories brand, drawing inspiration from Korean fashion and an emphasis on affordability and style.
- Wolfpack Labs Collaboration: Secured seed funding from Wolfpack Labs, influencing the brand's strategic expansion and operational refinement.
- Empowerment Initiatives: Built an all-women team within Estailo, highlighting her commitment to women's empowerment and leadership in the business sector.
Current Work and Impact
Sangeeta Dudeja remains at the helm of Estailo, steering its growth and expansion with a focus on creativity, accessibility, and sustainability. The brand's distinct appeal to India's youth, especially those inclined towards fashionable yet affordable accessories, underscores its impact on the retail sector. The strategic decisions under Sangeeta's leadership are setting Estailo on a path to becoming a leader in fashion-forward accessories.
Conclusion
Sangeeta Dudeja epitomizes the blend of innovation, passion, and empowerment in entrepreneurship. Her impact is not only measured by her achievements with Estailo but also by her commitment to creating opportunities for women in her business. As Estailo continues to grow, Sangeeta's role as a visionary leader will likely leave a lasting legacy in the fashion industry.