Sedna HoReCa
Overview
Sedna HoReCa is a business-to-business (B2B) platform that operates within the hotel, restaurant, and catering (HoReCa) industry. Founded in July 2022 by Mahadevan Narayanamoni and Saurabh Pandey, the company is headquartered in Hyderabad, India. Sedna HoReCa aims to provide an integrated, technology-driven platform that combines software, commerce, and food product solutions. With its recent funding round of ₹50 crore led by Anicut Capital, the company is set for expansion across more than 20 Indian cities within the next year.
Recent Developments
- May 2025: Sedna HoReCa completed a ₹50 crore funding round led by Anicut Capital. This funding is aimed at expanding its integrated platform for the HoReCa industry.
- April 2025: The company announced plans to set up a new food production facility in Bengaluru to support its expansion into ready-to-cook and ready-to-serve food segments.
- March 2025: Sedna's SaaS vertical, including inventory management and POS software tools, gains momentum with increased adoption rates among regional cafe and restaurant owners.
- January 2025: As part of its growth strategy, Sedna HoReCa welcomed the founding team of AdCount Technologies, strengthening its leadership in technology integration and commerce.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | July 2022 |
| Headquarters | Hyderabad, India |
| Founders | Mahadevan Narayanamoni, Saurabh Pandey |
| Revenue | ₹21.2 lakh as of March 31, 2024 |
| Industry | HoReCa (Hotels, Restaurants, Catering) |
| Number of Employees | Approximately 400 |
Early History
Sedna HoReCa was founded by Mahadevan Narayanamoni and Saurabh Pandey, who previously co-founded Aknamed, a B2B hospital supply chain business. The duo aimed to leverage their experience to address operational inefficiencies in the HoReCa sector. Sedna began its journey by developing a tech-driven platform encompassing software, distribution, and food product solutions. Early on, they secured $1.44 million in initial funding, setting the groundwork for building one of India's first unified platforms catering to hotels, restaurants, and catering businesses.
Company Profile and Achievements
Sedna operates through three key verticals:
- B2B SaaS: This vertical includes SupplyNote, an inventory management system, and BillNote, a POS solution, both critical tools for the industry.
- Commerce and Distribution: Sedna’s Vyap platform optimizes supply distribution, while SupplyLink offers 3PL and 4PL logistics tailored for HoReCa businesses.
- Food Products: The company plans to launch ready-to-cook and serve food solutions, ensuring culinary quality for commercial kitchens and consumer brands. Achievements:
- Raised ₹50 crore in funding, setting a new milestone for expansion.
- Adoption of digital systems increased significantly, aiding many small and medium-sized enterprises in streamlining operations.
- Integration and partnerships with tech-giants ensure a cutting-edge service portfolio.
Current Operations and Market Position
Sedna HoReCa focuses on simplifying the procurement and supply chain processes in the HoReCa sector. The company’s ability to provide end-to-end solutions—combining SaaS, logistics, and food products—has positioned Sedna as a key player in transforming the digital landscape for hospitality businesses in India. With increased demand for efficient supply chains and reliable sourcing solutions, Sedna HoReCa is poised to capitalize on growing trends in food services and digital transformation.
Conclusion
Sedna HoReCa has established itself as a forward-thinking B2B platform poised to redefine India's hospitality supply chains. With a robust funding base and strategic focus on innovation and technology integration, the company is strategically positioned for rapid expansion. Its end-to-end solutions offer significant advantages in the fragmented HoReCa sector, promising consistent growth and increased market penetration in the coming years.