Serge Gusev (Approveit)
Overview
Serge Gusev is a prominent technology entrepreneur known for co-founding Approveit, a workflow automation platform that is revolutionizing the approval processes within companies. Gusev, along with his partner Dmitry Matveev, launched Approveit to address inefficiencies in approval workflows by integrating directly into communication tools like Slack and Microsoft Teams. This venture has not only streamlined operations for various departments like finance and HR but also enhanced decision-making efficiency and compliance, attracting significant attention in the tech industry.
Recent Developments
In recent times, Approveit, under the leadership of Serge Gusev, has seen remarkable growth and achievements:
- September 2024: Approveit successfully raised $1 million in funding from investors such as 10vc, Verras Capital, and Telegraph Hills Capital. These funds aim to expand operations, enhance the technology platform, and achieve a target of $1 million in annual recurring revenue by March 2025. The company plans to use this capital to attract more clients and further develop its platform with new features and integrations.
- November 2024: Gusev contributed an article on maintaining investor and customer relations through user feedback and research, emphasizing the company's high retention rate and commitment to client needs.[Source]
- January 2025: Approveit continues to expand its client base, including companies like Blade and DMG Events, managing over 100,000 customer requests globally. The company's user-centric approach and integration capabilities have positioned it as a key player in the workflow automation industry.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Serge Gusev |
| Born | Moscow, Russia |
| Nationality | Russian |
| Occupation | Entrepreneur, CEO of Approveit |
| Known For | Workflow automation platform 'Approveit' |
| Education | University of London and London School of Economics |
Early Life and Education
Serge Gusev was born in Moscow and raised in Mytischi, Russia. Demonstrating a strong interest in technology from a young age, he pursued higher education in economics at the University of London and the London School of Economics, graduating with honors. During his university years, Gusev developed his first business—a chatbot application for restaurants—highlighting his entrepreneurial spirit early on. His educational background and early work experience, including roles at Ernst & Young and Reckitt, equipped him with insights into business processes and automation, which he later applied in his ventures.
Career and Notable Achievements
Gusev's professional journey is marked by innovation and leadership:
- Chatbot Development Business: Launched during his university studies, leading to successful sales to local businesses.
- Head of Product at EY: Focused on optimizing business processes for enterprise clients.
- Co-founder of Approveit (2020): Under Gusev's leadership, Approveit has gained traction in the market, improving client efficiency with AI-powered workflow automation.
- Recognition: Achieved "Product of the Day" on Product Hunt and participated in the Techstars Boulder accelerator program, enhancing the company's reach and innovation capabilities.
Current Work and Impact
As of 2025, Serge Gusev continues to lead Approveit in enhancing and expanding its workflow automation solutions. The platform has become crucial for businesses seeking efficiency and compliance through automated processes across their departments. Under his stewardship, Approveit’s innovations increasingly meet the diverse needs of global enterprises, positioning the firm to influence future developments in technology-driven business optimization.
Conclusion
Serge Gusev's work through Approveit exemplifies the integration of entrepreneurial drive and technological innovation. His efforts have greatly streamlined business operations for numerous companies, with ongoing developments promising further impacts in workflow automation. As Approveit continues to grow, Gusev’s vision and leadership are likely to drive significant advancements in digital business solutions, potentially setting new standards for efficiency and compliance across industries.