Serviceform
Overview
Serviceform is a Finnish marketing technology startup that specializes in providing an all-in-one software solution for small and medium-sized enterprises (SMEs). Founded in 2017 by Iranthi Gomes and Jarkko Oksanen, Serviceform offers tools for lead generation, customer management, and business automation. The company is headquartered in Turku, Finland, and has garnered significant attention for its user-friendly platform designed to streamline marketing processes for SMEs. As of 2024, Serviceform has raised approximately €4.87 million in funding from various investors, including Gorilla Capital and Virta Equity.
Recent Developments
- November 2024: Serviceform raised €2.45 million in funding from Virta Equity, BackingMinds, Gorilla Capital, and Lasse Järvinen. The funding aims to consolidate its leadership position in the automotive and real estate sectors while exploring new markets and merger & acquisition opportunities. Serviceform has also reached a break-even point with its tools active on 4,000 websites across 25 countries, making an impact on 22 million daily users.
- 2024 Initiatives: Throughout 2024, the company has been working on strengthening its platform offerings and forging partnerships to expand its market further. Serviceform has been actively involved in innovation within the AI sector, particularly focusing on AI applications in the automotive industry.
- Recognition: Serviceform was ranked as the 34th fastest-growing company in Finland in 2024. This recognition was received as part of Deloitte's Technology Fast 50 list, highlighting the firm's remarkable growth and strategic expansion efforts.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2017 |
| Headquarters | Turku, Finland |
| Founders | Iranthi Gomes, Jarkko Oksanen |
| Revenue | Confidential |
| Profits | Break-even |
| Key Investors | Gorilla Capital, Virta Equity |
| Industry | Marketing Technology |
| Number of Employees | 56 |
Early History
Serviceform was founded in 2017 by Iranthi Gomes and Jarkko Oksanen in Turku, Finland. The concept for Serviceform originated from the founders' desire to address the complex marketing needs of SMEs by providing a simplified and integrated software solution. Recognizing that many businesses struggled with using multiple disparate tools for marketing, the founders developed a platform that combines lead generation, customer management, and business automation in one suite. Initial traction was gained through its user-friendly platform and strategic investments, including early funding rounds from Gorilla Capital.
Company Profile and Achievements
Serviceform operates as a comprehensive marketing technology provider, catering primarily to SMEs in various sectors, including automotive and real estate. The company's product suite includes customizable applications like AI search engines, CRM, live chat, and analytics tools. Notable achievements include:
- Expansion: Serviceform's tools are utilized on over 4,000 websites spanning 25 countries, with an audience reach of 22 million individuals daily.
- Funding Success: The company has secured multiple rounds of funding totaling €4.87 million, which has been instrumental in scaling operations and product development.
- Product Innovation: Serviceform launched an AI-powered V3 chatbot in 2023, enhancing its platform’s capabilities in customer engagement and lead conversion.
- Industry Recognition: Named in Deloitte's 2024 Technology Fast 50 list, recognizing its rapid growth and innovation in the marketing technology space.
Current Operations and Market Position
As of 2024, Serviceform continues to expand its influence in the European market, particularly focusing on the automotive and real estate sectors. The company aims to be the category leader in providing integrated marketing solutions for SMEs. It has established a competitive edge through its all-in-one platform that reduces the need for multiple marketing tools, thereby increasing efficiency and reducing costs for users. Serviceform maintains competitive advantages with its customization options and comprehensive customer support.
Conclusion
Serviceform has established itself as a significant player in the marketing technology sector, particularly for SMEs looking to streamline their marketing efforts. With continuous innovation, strategic funding rounds, and a commitment to expanding its market presence, Serviceform is poised for significant growth in the coming years. The company's strategy to combine multiple marketing tools into a cohesive platform provides a significant competitive advantage, ensuring sustained relevance and impact in a crowded market.