ServiceUp
Overview
ServiceUp is a tech-driven platform focused on revolutionizing the vehicle repair management industry. Founded in 2021 by Brett Carlson and Brett Dashe, ServiceUp aims to simplify and automate the repair process for fleets and insurers, providing comprehensive solutions that offer greater transparency and efficiency. Based in Los Gatos, California, the company has raised approximately $70 million in total funding, with $55 million secured in its recent Series B round led by PeakSpan Capital.
Recent Developments
- July 2025: ServiceUp raised $55 million in a Series B funding round led by PeakSpan Capital, bringing total funding to $70 million. The investment will be used to expand the team, enter new markets, and accelerate the development of their new SaaS platform "Connect," which offers self-service repair control to fleets and insurers.
- 2024: ServiceUp experienced a year-over-year revenue growth of 180%. The company planned to reach profitability by 2026.
- Introduction of Connect Platform: ServiceUp announced "Connect," a SaaS configuration that centralizes workflows across a customer’s existing shop network. This complements their existing ServiceUp 360 model, which manages repairs from pickup to delivery.
- Expansion Plans: The company aims to use its funding to integrate more automation and AI into its platform and expand operations into Canada and additional U.S. states.
- Strategic Initiatives: ServiceUp focuses on dismantling outdated vehicle repair models by providing a platform that integrates vendors, automates repair tracking, and reduces manual follow-ups, thereby simplifying operations for fleets and insurers.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2021 |
| Headquarters | Los Gatos, California, USA |
| Founders | Brett Carlson and Brett Dashe |
| Revenue | Growth of 180% in 2024 |
| Total Funding | $70 million |
| Key Investors | PeakSpan Capital, Hearst Ventures, Tiger Global Management |
| Industry | Vehicle Repair and Maintenance |
| Number of Employees | Approximately 63 as of 2025 |
Early History
ServiceUp was founded in 2021 with the mission of addressing inefficiencies in the vehicle repair industry. Initially, the service focused on managing repairs for individual drivers, offering a model that streamlined the repair process through tech-driven solutions. Recognizing a larger market opportunity, the company shifted focus to serve fleets and insurers, entering the business-to-business space. This pivot enabled ServiceUp to tap into a vast market need, facilitating repair management through transparency, efficiency, and innovative technology solutions.
Company Profile and Achievements
ServiceUp operates by automating and managing the vehicle repair process through a centralized platform designed predominantly for fleets and insurance carriers. Key achievements include:
- Comprehensive Platform: ServiceUp’s platform manages every aspect of the repair process, reducing downtime and improving operational efficiency.
- Service Models: Offers ServiceUp 360 for end-to-end management and Connect for customer-driven repair automation.
- Partnerships: Trusted by major clients such as Zipcar, Voyager Global Mobility, Clearcover, and Kyte, enabling significant reduction in repair cycle times by over 30%.
- Industry Recognition: Positioned as a leader in transforming the auto repair industry, highlighted by strategic investments and rapid enterprise growth.
Current Operations and Market Position
ServiceUp currently serves over 50 customers in the fleet and insurance industries, providing solutions that automate repair tracking, billing, vendor management, and data insight. Their business model primarily involves charging a SaaS fee for software use and a service fee for their full-service model. The company’s commitment to technology and automation positions it as a formidable player in the vehicle repair management sector.
Conclusion
ServiceUp is making strides in becoming a pivotal force in the automotive repair industry through its innovative technology platforms. By combining service management and technical solutions within a unified system, it is significantly enhancing efficiency and transparency for fleet and insurance operations. The company’s growth reflects its strategic vision to reshape auto repair with a tech-forward approach. With continued investment and expansion plans, ServiceUp is poised to further impact the vehicle repair landscape, driving toward a future of increased productivity and customer satisfaction.