Sexual wellness startup Bold Care
Overview
Bold Care is a sexual wellness startup based in Mumbai, India, focused on providing comprehensive healthcare solutions for men. Founded in 2019 by Rajat Jadhav, Rahul Krishnan, and Mohit Yadav, Bold Care has grown rapidly with significant backing from Bollywood actor Ranveer Singh, who joined in 2023 as a co-owner. The startup offers an array of products including supplements, condoms, and wellness kits tailored to address male health issues such as erectile dysfunction, premature ejaculation, and more. Bold Care has raised $11.1 million over multiple funding rounds, with its most recent valuation reported at $25 million in September 2024.
Recent Developments
- October 2024: Bold Care launched "Bloom," a brand focused on women's wellness, marking its expansion into female health markets. This new range includes solutions for sexual health, hygiene, and complex issues like menopause and PCOS.
- September 2024: Co-founder Rahul Krishnan conducted a promotional stunt by sharing his debit card details online as part of the "Sextember" campaign to promote men's sexual health, which went viral and improved brand visibility.
- July 2024: The company aimed for a revenue target of Rs 100 crores by the end of the fiscal year, with a significant part deriving from the premature ejaculation product line.
- February 2024: Bold Care's digital campaign starred Ranveer Singh alongside Johnny Sins in a humorous take on men's sexual health issues, significantly boosting brand recognition and product sales via ecommerce platforms.
- December 2023: Ranveer Singh officially became a co-owner and participated actively in promoting the brand, aligning his public persona with Bold Care's mission to destigmatize men's health issues.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | Mumbai, India |
| Founders | Rajat Jadhav, Rahul Krishnan, Mohit Yadav |
| Revenue | ₹31.5 crore ($3.93M) |
| Key Investors | Ranveer Singh, Stanford Angels |
| Industry | Sexual Wellness, Health & Fitness |
| Number of Employees | 138 |
Early History
Bold Care was established in 2019 by entrepreneurs Rajat Jadhav, Rahul Krishnan, and Mohit Yadav, resulting from their insights into the high demand for men's health solutions from their previous e-pharmacy venture, ReMedi. Initially focusing on discreetly addressing taboo male sexual health issues, they developed a platform providing free online consultations and efficacious health products. By mid-2020, the company had gone through its first funding round, raising $198K, laying a foundation for strategic growth and product diversification. Their data-driven approach and integration of modern science in traditional health solutions quickly distinguished Bold Care in the competitive Indian market.
Company Profile and Achievements
Bold Care has been a pioneering force in transforming attitudes toward men's sexual health in India. Their business model combines direct-to-consumer sales with scientific research-backed products, focusing on conditions like erectile dysfunction and low stamina. Significant achievements include:
- Viral Campaigns: Leveraging celebrity endorsements, notably by Ranveer Singh and Johnny Sins in creative ad campaigns which have increased both brand visibility and consumer engagement.
- Product Line Expansion: Initially focused on sexual health, Bold Care has expanded into related wellness products, including supplements for hair growth and immunity.
- Innovative Marketing Strategies: Successfully breaking social norms through humor-laden campaigns and public stunts, the brand has initiated essential discussions around taboo health subjects.
- Awards and Recognition: Rahul Krishnan, co-founder, recognized in the Forbes 30 Under 30 Asia list in 2023.
- Growth Metrics: Achieved a 205% year-on-year growth in FY23 and expanded its product availability to include major online and offline retail channels.
Current Operations and Market Position
Currently, Bold Care continues to innovate with a firm hold on the men's sexual wellness market while exploring new markets such as women's health solutions. The company maintains a strong online presence through its ecommerce platform and continues to explore offline sales channels across India. With a competitive edge gained from celebrity involvement and a science-driven product line, Bold Care occupies a leading position in an industry often crowded with less credible actors. The company's recent financial reports indicate robust growth patterns, with a monthly increase in revenues highlighting its successful market penetration strategy.
Bold Care Tablet
Bold Care Tablets have gained popularity due to their high efficacy in providing stamina support and addressing sexual inconsistencies such as erectile dysfunction or low libido. These tablets prominently incorporate ingredients well-known in traditional and contemporary science, including Tadalafil and Dapoxetine, which are believed to help improve sexual health and overall well-being.
Bold Care Side Effects
While Bold Care products are generally well-tolerated, potential side effects can vary depending on individual health conditions and product composition. Common side effects may include headaches, mild drowsiness, or digestive issues. Bold Care emphasizes consultation with healthcare professionals prior to commencing any new supplement regimen to ensure suitability and safety.
Bold Care Reviews
Customer reviews often reflect high satisfaction with Bold Care's effectiveness, particularly highlighting customer service quality and the discreet nature of product delivery. Many users note improvements in confidence and sexual health, crediting free online consultations and expert guidance as significant positives.
Bold Care Products
Bold Care offers a variety of products aimed at improving men's health and wellness. Product lines include:
- Sexual Wellness Kits: Tailored packages enhancing performance and stamina.
- Supplements: Products like Tadalafil for better erections and vitality supplements for improved energy.
- Condoms and Lubes: Offering enhanced sexual experiences with flavored and textured options.
Conclusion
Bold Care stands as a transformative force in the sexual wellness industry in India, reflecting a contemporary blend of healthcare and consumer needs. Through innovative marketing and a focus on research-backed solutions, the company rapidly scales by addressing latent market demands. With strategic expansion into women's wellness, Bold Care seems on track to redefine its niche and potentially set a precedent within the broader health and wellness market in India.