Seyna: 10 Key Things You Must Know

Overview

Seyna is a cutting-edge Paris-based InsurTech company transforming the insurance industry through innovative technology and a broker-focused model. Founded in 2019, Seyna has rapidly grown to become a leading insurer offering bespoke insurance products created swiftly in collaboration with brokers and managing general agents (MGAs). The company specializes in property and casualty insurance, including pet insurance, rent guarantees, mechanical vehicle breakdown, and more. Seyna’s unique approach integrates advanced technology, actuarial expertise, and legal compliance, allowing brokers to launch tailored products rapidly while ensuring robust risk management. This article explores Seyna’s key features, business model, milestones, and the technological innovations shaping its success.

1. Origin and Founding Principles

Seyna was established in 2019 in Neuilly-sur-Seine, France, with a vision to reinvent the conventional insurer model by embedding technology at its core. Unlike traditional insurers, Seyna focuses exclusively on empowering brokers and MGAs through customizable insurance products and streamlined digital processes. The company swiftly received regulatory approval from the ACPR (the French Prudential Supervision and Resolution Authority) for property and casualty insurance, marking a significant milestone as the first independent insurer in France with this approval since 1983. Seyna was built from scratch as a tech-powered insurer dedicated to enhancing broker capabilities.

2. Broker-Centric Insurance Platform

At the heart of Seyna’s offering is a platform that allows insurance brokers to cocreate fully white-label, tailor-made insurance products in as little as three months. Seyna provides brokers with a team of experts including actuaries, legal professionals, project managers, and sales experts to ensure the product's profitability, regulatory compliance, and market fit. By seamlessly integrating risk assessment and real-time analytics, Seyna supports brokers in managing product lifecycle, pricing, and claims efficiently, revolutionizing traditional broker-insurer interactions.

3. Insurance Product Verticals

Seyna specializes in offering coverage across seven distinct insurance risk categories, carefully aligned with current market needs. These include:

Health insurance (individual and group)
Protection insurance such as accident and daily hospital allowance
Automotive affinity products including mechanical breakdown and excess buyback
Cancellation insurance for travel, ticketing, and accommodation
Rental risk coverage like rent default guarantees
Equipment breakdown, damage, and theft
Pet insurance for cats and dogs This diversification allows Seyna and its brokers to serve a wide array of clients with personalized solutions.

4. Technological Innovation and Analytics

Seyna’s platform leverages advanced analytics and technology to provide real-time monitoring of insurance portfolio performance. Its proprietary tools enable brokers and MGAs to adjust products dynamically and optimize pricing strategies based on ongoing data insights. Seyna integrates AI-driven capabilities to automate critical processes such as portfolio monitoring, legal document automation, and data processing. This digital-first approach results in quicker product launches, continual improvements, and enhanced risk management.

5. Seyna JUMP – Accelerating Market Entry

To further support new businesses or brokers expanding into emerging insurance sectors like pet and individual health insurance, Seyna developed Seyna JUMP. This is an end-to-end, ready-to-deploy solution requiring no technical development from the broker side. Seyna JUMP offers a seamless customer experience, including dynamic pricing, electronic signatures, integrated payments, and automated policy generation. This solution reduces the time and complexity involved in launching new insurance offerings, making it ideal for brokers seeking agility and immediacy.

6. Significant Funding and Growth Trajectory

In 2025, Seyna secured €10 million in a funding round led by 115K with participation from White Star Capital and Elaia, bringing its total financing to €57 million since inception. Prior to this, Seyna had already raised €47 million to scale its operations and technology. The funding supports enhancement of the underwriting platform, growth of tailor-made insurance product offerings, and expansion into new markets. Seyna reported over €91 million in gross written premiums in 2024 and projects exceeding €125 million in 2025, underscoring its rapid growth in the highly competitive French insurance market.

7. International Expansion and Market Reach

Originally focusing on France, Seyna has expanded its footprint internationally and now operates in multiple countries including Germany, Spain, and Poland. This international presence reflects Seyna’s ambition to modernize insurance programs across Europe, supporting brokers in diverse markets. The company’s technology-driven model allows flexible adaptation to different regulatory environments and customer profiles, providing scalable solutions to support clients’ geographic growth.

8. Commitment to Compliance and Risk Management

Navigating the highly regulated insurance sector, Seyna maintains rigorous compliance with local and European insurance regulations. The company's model balances innovation with robust risk management, ensuring solvency and protection for clients and partners. Seyna’s regulatory approval from the ACPR and adherence to stringent underwriting practices establish credibility and trust. Automated risk monitoring complemented by expert actuarial oversight prevents excessive exposure while supporting continuous product development.

9. Impact on Insurance Brokerage

Seyna’s technology and business model empower insurance brokers by simplifying and accelerating product innovation and distribution. Brokers benefit from custom-built insurance products aligned with their strategies, supported by comprehensive sales and management tools. Seyna’s platform improves broker margins, eases cross-selling opportunities, and enhances customer retention through personalized offerings. More than 100 brokers across five countries currently use Seyna to protect nearly two million insured individuals, reflecting strong market validation.

10. Future Outlook and Innovation Plans

Looking forward, Seyna aims to become the top insurer for brokers by 2027, focusing on technology investments to drive margin improvement, resilience, and sustainable growth. Planned innovations include deeper AI integration for underwriting, claims automation, portfolio analytics, and enhanced user experience features. Seyna is also committed to expanding its product lines and geographic presence, supporting evolving broker needs and emerging risks. Their Horizon 2027 strategy underscores a long-term vision to redefine insurance infrastructure globally through technology.

Conclusion

Seyna stands out as a pioneering force in the insurance industry, seamlessly marrying technology with deep brokerage expertise to modernize how insurance products are designed, managed, and distributed. Since its establishment in 2019, the company has achieved rapid growth, notable funding milestones, and international expansion, all while maintaining a firm commitment to compliance and risk control. Seyna’s innovative platform empowers brokers to deliver custom insurance solutions rapidly and efficiently, ultimately benefiting consumers with more tailored and accessible coverage options. As the landscape of insurance continues to evolve, Seyna’s technology-driven approach raises the question: could this be the model that defines the future of insurance worldwide?