Sharpsell.ai

Overview

Sharpsell.ai is a leading sales playbook automation platform that specializes in enhancing sales teams' effectiveness through AI-driven tools. Founded in 2022 by Hanuman Kamma and Arun Subramanian, the company is headquartered in Mumbai, India. As of 2025, Sharpsell.ai has raised significant funds, including a recent INR 30 crore in a Series A round. The platform is designed to serve high-velocity sales teams across various sectors, including BFSI, automotive, and pharmaceuticals, by integrating dynamic product illustrations, real-time learning, and personalized content.

Recent Developments

  • July 30, 2025: Sharpsell.ai secured INR 30 crore in Series A funding, with Equentis Angel Fund contributing INR 10 crore. The investment focuses on enhancing product capabilities and expanding into Southeast Asia and the MENA region.
  • April 30, 2025: Sharpsell received $2.05 million in a seed funding round led by Bajaj Finserv. This round attracted participation from four notable investors.
  • 2025: The platform expanded its user base, being utilized by over 550,000 sales representatives across industries. Companies like Bajaj Allianz, Axis Bank, and HDFC Life were noted users.
  • 2024-2025: The company focused on scaling its sales enablement platform and enhancing its AI-powered sales coaching and content personalization capabilities.

Company Information

AttributeInformation
Founding Date2022
HeadquartersMumbai, India
FoundersHanuman Kamma, Arun Subramanian
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsEquentis Angel Fund, Bajaj Finserv, Mistry Ventures, Cornerstone Venture Partners
IndustrySales Enablement, SaaS, AI
Number of Employees82

Early History

Founded in 2022, Sharpsell.ai began with a vision to revolutionize sales enablement for high-velocity sales teams. The founders, Hanuman Kamma and Arun Subramanian, drew from their extensive experience in sales and technology to create a dynamic platform that addresses the complex needs of modern sales teams. Initially bootstrapped, the company attracted initial investment from several institutional investors, which helped in broadening its development capabilities. These early days were characterized by iterative product development, closely aligning with market needs and feedback to shape an adaptable and effective sales tool.

Company Profile and Achievements

Sharpsell.ai operates a robust SaaS platform aimed at optimizing sales processes across various sectors. The core offering is its Sales Playbook Automation Platform, which blends AI-powered coaching with interactive sales content to enhance sales outcomes.

  • AI-Driven Sales Enablement: Provides tools that allow sales teams to customize pitches and content based on real-time customer data.
  • High Adoption Rates: With an impressive adoption rate of 98% at Axis Mutual Fund, the platform is proven to integrate successfully into enterprises.
  • Strategic Growth: The company has consistently raised capital, including a significant seed funding round and a recent Series A finance to propel international expansion.

Current Operations and Market Position

Presently, Sharpsell.ai stands as a significant player in the sales enablement industry, particularly known for its use of AI to facilitate sales training and operations. The platform is renowned for its role-specific learning journeys and personalized AI coaching. It competes effectively in the market by focusing on mobile-first deployment and feature-rich tools like dynamic presentations and sales battle cards to enhance field sales effectiveness. With aspirations to expand globally, the company also seeks to deepen its market penetration within its existing markets.

Conclusion

Sharpsell.ai's significance in the sales enablement sector is underscored by its innovative use of AI to transform sales teams' effectiveness across industries. As it continues to advance its platform and broaden its geographical reach, Sharpsell.ai positions itself as a transformational force in sales automation. With a foundation of strong investor backing and adaptive technology, it is well poised to capture further market share and deliver increased value to its users.

References

  1. Sharpsell.ai Homepage
  2. Economic Times Article on Funding
  3. Tracxn Company Profile
  4. Hindu Business Line News
  5. LinkedIn Company Description
  6. YourStory Company Information
  7. CIO Economic Times Overview
  8. Startup News Funding Announcement