Shopify Reports $4.3 Million Per Minute in Black Friday Sales, 26 Million Shoppers Engaged

Shopify is experiencing a robust Black Friday, with the e-commerce platform tracking sales of $4.3 million per minute, reaching a peak of $5.1 million per minute. The company also reported an impressive 40,000 orders processed every minute as global shoppers flocked to its merchant stores. These figures highlight the significant volume of transactions occurring on the platform during one of the busiest shopping days of the year.

Harley Finkelstein, President of Shopify, revealed the early performance metrics via social media. > "Since we started counting last night at around 7pm EST, [we've had] about 26 million unique shoppers across Shopify," Finkelstein stated, underscoring the vast reach and consumer engagement facilitated by the platform. This surge in activity underscores the continued dominance of online retail during the holiday shopping season.

The reported numbers align with broader e-commerce trends, which have seen Black Friday evolve into a primarily online event, often extending across "Cyber Week" or even "Black November." Recent data from Adobe Analytics predicted that U.S. online sales for Black Friday 2025 would grow by 8.3% to $11.7 billion, contributing to an expected overall holiday season spend exceeding $1 trillion. Consumers are increasingly leveraging digital tools, including AI, to find deals and manage their holiday budgets effectively.

Shopify's platform enables millions of merchants worldwide to sell their products online, making its Black Friday performance a key indicator of the health of the broader e-commerce ecosystem. The company's ability to handle such high transaction volumes and attract a massive number of unique shoppers demonstrates its critical role in facilitating global online commerce. The strong start to Black Friday sales suggests a buoyant period for online retailers, despite ongoing economic considerations influencing consumer spending habits.