Shouradeep Chakraborty (PlaySuper): 10 Key Things You Must Know

Overview

Shouradeep Chakraborty, a dynamic entrepreneur and innovator, has made waves in the gaming and commerce industry. He co-founded PlaySuper, a pioneering company in India that integrates real-world shopping experiences within mobile games. This novel approach to gaming commerce positions the company as a trailblazer in the industry. Recently, PlaySuper secured a substantial $500K in seed funding, which marks a new milestone for the startup's growth. This article explores 10 significant aspects of Shouradeep Chakraborty's ventures and achievements, providing insights into his journey and impact.

1. Foundation of PlaySuper

Shouradeep Chakraborty co-founded PlaySuper in April 2024 alongside partners Upamanyu Chatterjee and Abhir Das. The company is headquartered in Gurgaon, India, and positions itself as the nation’s first gaming commerce startup. Building on his passion for gaming, Shouradeep created a platform that allows gamers to shop seamlessly within their favorite mobile games, thus blending entertainment with commerce in an innovative way.

2. PlaySuper's Unique Business Model

PlaySuper's business model is groundbreaking, as it allows players to earn tangible rewards while playing games. Unlike traditional monetization methods such as ads or in-app purchases, PlaySuper enables in-game shopping, fostering player engagement and retention. This model has positioned PlaySuper as a leader in redefining how revenue can be generated in mobile gaming.

3. Successful Seed Funding

In February 2025, PlaySuper announced a successful seed funding round of $500,000, led by IAN Group and 100X.VC. This funding will be instrumental in accelerating product development and expanding market reach. Key investors include Uday Sodhi and KRS Jamwal, highlighting the trust in Shouradeep’s vision and execution capabilities.

4. Expansion Plans

With the fresh influx of capital, PlaySuper is set to expand beyond India, targeting the Southeast Asian market within six months, followed by launches in MENA and LATAM regions. This strategic expansion aims to tap into a larger audience and foster international collaborations, establishing PlaySuper as a global player in gaming commerce.

5. Addressing Mobile Game Retention

Shouradeep and his team identified a significant market challenge in mobile game retention, which often sees high churn rates. By embedding shopping experiences into games, PlaySuper addresses this challenge by enhancing player engagement and offering real-world incentives, thus promoting longer game sessions and loyalty.

6. Early Entrepreneurial Ventures

Before founding PlaySuper, Shouradeep Chakraborty was involved in the edtech sector, co-founding LectureNotes, a platform that successfully raised $2.5 million. His background in education technology has been pivotal in shaping his approach to integrating interactive and educational elements into gaming.

7. Integration of Real-World Commerce

PlaySuper introduces a hyper-personalized in-game store allowing gamers to shop without leaving their game environment. This seamless integration not only makes it easier for players to purchase items but also offers game developers a new avenue for monetization, addressing a crucial gap in mobile gaming economics.

8. Strategic Partnerships and B2B Focus

The company aims to strengthen its team by hiring a world-class Product Head and expanding its B2B partnerships to onboard more gaming studios. This approach facilitates collaboration with developers who are keen to adopt innovative monetization strategies and enhance player engagement metrics.

9. Global Gaming Commerce Market Position

Positioned within the $500 billion global gaming commerce market, PlaySuper is uniquely positioned to capitalize on the growing demand for interactive shopping experiences in gaming. Unlike traditional models, PlaySuper offers a fresh perspective by allowing gamers to earn rewards, thus driving both interest and market growth.

10. Vision for the Future

Shouradeep Chakraborty envisions PlaySuper as not just a gaming platform but a transformation in how gamers experience shopping and interaction. With plans to incorporate cutting-edge technology and partnerships, the future for PlaySuper involves immersive, commerce-driven experiences that redefine the gaming landscape.

Conclusion

Shouradeep Chakraborty's innovative approach has positioned PlaySuper at the forefront of gaming commerce in India and potentially on a global scale. His ability to blend entertainment with commerce while addressing key industry challenges like retention demonstrates his visionary mindset. As PlaySuper continues to expand and innovate, Shouradeep’s entrepreneurial journey and strategic insights offer a glimpse into the future of gaming and commerce. The impact of his work not only reshapes player engagement but also sets a new standard for game monetization models globally.