Shraddha Kapoor (Palmonas)
Overview
Shraddha Kapoor, a renowned Indian actress, has ventured into the business domain, co-founding the jewelry brand "Palmonas." Palmonas specializes in demi-fine jewelry, a niche that offers a middle ground between high-end fine jewelry and lower-end fashion jewelry. Kapoor's involvement adds star power to the brand, leveraging her popularity and affinity for fashion. A notable achiever in Bollywood, Shraddha Kapoor's transition to entrepreneurship marks her as a significant figure in the Indian business landscape.
Recent Developments
- August 2025: Palmonas secured ₹55 crore ($6.3 million) in a Series A funding round led by Vertex Ventures SEA & India. The funding aims to expand its retail network, planning 100 new stores, and strengthen its market position both domestically and internationally.
- This funding will also support the expansion of the brand's 9kt gold demi-fine collection and exploration into new product lines such as lab-grown diamonds.
- March 2024: Actress Shraddha Kapoor officially joined Palmonas as a co-founder, boosting its visibility and appeal.
- February 2025: On Shark Tank India Season 4, Palmonas garnered attention and secured ₹1.26 crore in investment from Namita Thapar and Ritesh Agarwal, valuing the company at ₹126 crore post-money.
- The brand has seen significant growth in customer base and retail presence, now boasting 25 stores across major Indian cities.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Shraddha Kapoor |
| Born | March 3, 1987, in Mumbai, India |
| Nationality | Indian |
| Occupation | Actress, Entrepreneur |
| Known For | Bollywood films, Palmonas |
| Education | Boston University (incomplete) |
Early Life and Education
Born to veteran actor Shakti Kapoor and classical singer Shivangi Kapoor, Shraddha grew up in a family with deep roots in the Indian entertainment industry. She attended Jamnabai Narsee School and American School of Bombay, before briefly enrolling at Boston University to study psychology, although she returned to India to pursue a career in acting. Her early influence from her father and exposure to the Bollywood environment significantly shaped her formative years, eventually leading her to seek entrepreneurial ventures in the fashion industry.
Career and Notable Achievements
Shraddha Kapoor made her acting debut in 2010 and rose to fame with her remarkable performances in films such as "Aashiqui 2" and "Stree."
- Film Awards: Kapoor has been nominated for multiple awards and has won accolades like the Filmfare Awards.
- Beyond Acting: Transitioned into business with Palmonas, where she has effectively leveraged her brand and fan reach to enhance the visibility and reputation of the jewelry line.
Current Work and Impact
Currently focused on expanding Palmonas, Shraddha Kapoor plays an active role in shaping and promoting the brand's image and products. Her influence has been pivotal in attracting investments and diversifying the product offerings, positioning Palmonas as a significant player in the demi-fine jewelry market. Her impact extends beyond cinema, influencing modern fashion trends and inspiring a generation of young entrepreneurs.
Controversies and Criticisms
Criticism of Palmonas has emerged from claims of misleading advertising related to their "lifetime warranty" policy, drawing scrutiny during their Shark Tank India presentation. Despite these controversies, the brand continues to expand its market share.
Palmonas Jewellery Is Real Or Fake
Palmonas offers demi-fine jewelry, blending elements of fine and costume jewelry. Their offerings include gold-plated pieces and lab-grown diamonds, making them suitable for everyday luxury without the traditional costs of fine jewelry. The jewelry is noted for its tarnish-resistant and hypoallergenic properties.
Palmonas Jewellery Review
Customer reviews for Palmonas jewelry are generally positive, lauding the brand for its design and accessibility. However, there have been some criticisms around the authenticity and durability of their products, stemming more from misaligned customer expectations than from the product quality.
Conclusion
Shraddha Kapoor's significance as a Bollywood actress extends into her entrepreneurial ventures, with Palmonas well on its way to becoming a household name in the demi-fine jewelry market. Her involvement signifies a blend of creativity and business acumen, representing a new wave of celebrity entrepreneurs who effectively merge passion with commerce. The potential for future impacts in both industries remains high, as Kapoor continues to leverage her influence and vision in the jewelry and broader fashion landscapes.