Slice is a fintech company based in India that has gained significant attention due to its unique approach to financial services, particularly targeting young individuals. Founded in 2015 by Rajan Bajaj and Deepak Malhotra, Slice offers a range of financial products, including a Slice Visa Card that challenges traditional credit cards by providing zero hidden fees and ease of use. The company has successfully raised over $342 million across multiple funding rounds, showcasing its rapid expansion and market appeal.
| Attribute | Information |
|---|---|
| Founding Date | 2015 |
| Headquarters | Bangalore, India |
| Founders | Rajan Bajaj, Deepak Malhotra |
| Revenue | Rs 843 crore (FY 2023) |
| Profits | Loss grew to Rs 406 crore (FY 2023) |
| Key Investors | Tiger Global, Insight Partners |
| Industry | Fintech |
| Number of Employees | Approximately 200+ |
Slice began its journey in 2015 as a fintech startup focusing on providing simple credit solutions for young customers in India. Founders Rajan Bajaj and Deepak Malhotra, with their backgrounds in finance and technology, sought to revolutionize the credit landscape by making financial products accessible to millennials. The introduction of the Slice Visa Card was a significant milestone, breaking away from the complexity of traditional credit cards by eliminating annual fees and hidden charges.
Slice's business model centers around providing seamless financial experiences for young consumers. The company leverages technology to offer products like the Slice Visa Card and unique financial services such as instant credit and UPI payments.
Slice has positioned itself as a prominent player in the fintech industry, focusing on the youth demographic. Its UPI-first approach and customer-centric products have garnered widespread adoption among digitally-savvy consumers. With its recent entry into the banking sector, Slice aims to enhance its financial product offerings, providing a comprehensive suite that includes both traditional and innovative digital solutions. The company's competitive advantage lies in its ability to offer user-friendly, low-cost financial services, which have been pivotal in capturing market share from traditional banks.
Slice has emerged as a transformational force in the fintech landscape, reshaping how young consumers engage with financial services. Its commitment to innovation and customer satisfaction has positioned it as a key player not only in the digital payments sector but now also within the banking industry. With strategic expansions and a keen focus on technological advancements, Slice is poised for continued growth and could redefine financial interactions for the millennial segment globally.