Snappy

Overview

Snappy is an award-winning gifting company founded in 2015 by Dvir Cohen and Hani Goldstein, headquartered in New York City, USA. The company specializes in creating personalized gifting experiences for corporate and individual clients, with a mission to spread joy and eliminate the guesswork out of gifting. Over the years, Snappy has raised a total of $25 million in funding by 2024 and works with 47% of Fortune 100 companies to manage their gifting needs effectively.

Recent Developments

  • 2024: Snappy launched its comprehensive 2024 Customer Loyalty Study, aimed at providing businesses with key insights into consumer behavior and the effectiveness of loyalty programs in influencing customer engagement and spending patterns. The study surveyed 1,500 Americans and emphasized the importance of allowing customers to choose their own gifts as a part of loyalty programs, significantly enhancing customer loyalty and satisfaction.
    • In April 2024, Snappy raised an additional $25 million in a Series D funding round led by Qumra Capital, valuing the company at around $200 million. This funding is set to enhance Snappy's product offerings and international expansion.
  • 2023: The company expanded its offerings to include branded gifts and premium swag, strengthening its position as a leading business gifting solution. The expansion aimed to simplify corporate branding efforts through partnerships with renowned brands such as YETI and JBL, ensuring that gift recipients enjoy high-quality items.
  • 2022: Snappy launched a consumer platform, expanding into the $280 billion consumer gifting market with more than 50,000 five-star reviews. This marked a significant leap from corporate gifting into personal gifting.

Company Information

AttributeInformation
Founding Date2015
HeadquartersNew York City, USA
FoundersDvir Cohen and Hani Goldstein
Revenue$75 million (2024)
Key InvestorsQumra Capital
IndustryGifting
Number of EmployeesApproximately 282 (2024)

Early History

Snappy was founded in 2015 by Dvir Cohen and Hani Goldstein with the goal of transforming how organizations recognize and reward their employees. Initially, Snappy joined the Retail Accelerator XRC Labs in 2017, a significant step that allowed the company to iterate on its product offerings and expand its market reach. The company gained early traction by enabling businesses to customize their gifting approaches, which was appreciated by large corporations looking to personalize employee recognition and enhance workplace culture.

Company Profile and Achievements

Snappy operates a unique business model focused on integrating technology with personalized gifting. The company offers a one-stop platform for corporate and consumer gift-giving needs, allowing organizations to automate long-term employee recognition and customer retention programs. Some significant achievements of Snappy include:

  • Expansion of service offerings from corporate gifting to personal gifting, tapping into a massive market segment.
  • Partnership with household-name businesses such as Microsoft and Adobe, increasing brand credibility and market penetration.
  • Recognition by industry awards; named in Inc.'s "Fastest Growing Companies in the Northeast" and included in Fortune's "Best Workplace" lists.

Current Operations and Market Position

As of 2024, Snappy is positioned firmly as a leader in the corporate gifting industry. The company differentiates itself through its high degree of customization and the ability to operationalize gifting strategies globally. Snappy's impact in the marketplace is further marked by a consistent focus on enhancing user experience via technology integrations. These capabilities make it a top choice for companies seeking innovative approaches to employee recognition and appreciation.

Conclusion

Snappy has distinguished itself as a vital player in the gifting industry, with a robust platform servicing top Fortune 100 companies and expanding into consumer markets by 2024. Its focus on leveraging technology for personalized gifting solutions places it in good stead to capture further market share and redefine modern gifting. As it continues to innovate and expand, Snappy's potential for growth is substantial, making it a key player to watch in the forthcoming years.

References

  1. Snappy 2024 Customer Loyalty Study
  2. Snappy Website
  3. Snappy Funding Information
  4. Snappy Company Profile on Wikipedia
  5. Snappy Business Model Analysis