Starbucks Pumpkin Spice Latte Returns August 26, Driving Anticipation

Starbucks officially launched its highly anticipated fall menu across the U.S. and Canada on Tuesday, August 26, 2025, marking the annual return of the iconic Pumpkin Spice Latte (PSL). The seasonal beverage's comeback often signals the unofficial start of autumn for many, with social media users expressing their excitement, exemplified by a tweet from "moons" stating, "> me rn because Starbucks starts serving pumpkin spice drinks tomorrow."

First introduced in 2003, the Pumpkin Spice Latte has become Starbucks' most popular seasonal beverage, with hundreds of millions sold globally. The drink features real pumpkin flavor, Starbucks Signature Espresso, steamed milk, and a blend of cinnamon, nutmeg, and clove, topped with whipped cream and pumpkin pie spices. It is available hot, iced, or blended, catering to diverse customer preferences.

Beyond the beloved PSL, the 2025 fall menu includes returning favorites such as the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch Oatmilk Latte. Starbucks also introduced new items this season, including the Pecan Oatmilk Cortado and Italian Sausage Egg Bites, expanding its autumnal offerings for both beverages and food.

The return of the fall menu is a significant event for Starbucks, often leading to a notable increase in sales and foot traffic. Last year, the PSL's launch day saw a 24% surge in foot traffic at U.S. Starbucks locations. Seasonal beverages, including the PSL, account for approximately 10% of the company's overall sales, providing a crucial boost, especially during periods of weakening sales. Prices for a grande PSL remain consistent with last year, ranging from $5.75 to $7.25 depending on the market.

The Pumpkin Spice Latte has transcended its status as a mere beverage to become a cultural phenomenon, inspiring a wide array of pumpkin spice-flavored products across various industries. While competitors like Dunkin' and McDonald's have also launched their fall menus, some even earlier, Starbucks' PSL continues to hold a prominent position in the seasonal market, drawing customers eager for their first taste of fall.