Washington D.C. – Strategy, the company formerly known as MicroStrategy, announced its latest significant Bitcoin acquisition, purchasing 3,081 BTC for approximately $356.9 million. This move, disclosed in a filing with the U.S. Securities and Exchange Commission, underscores the company's continued commitment to its Bitcoin-centric treasury strategy. The average purchase price for this latest batch of Bitcoin was approximately $115,829 per coin.
The acquisition brings Strategy's total Bitcoin holdings to 632,457 BTC, acquired for a cumulative $46.5 billion at an average price of $73,527 per Bitcoin. This substantial portfolio solidifies Strategy’s position as the world’s largest public corporate holder of the cryptocurrency, maintaining an unrealized profit margin exceeding 51% on its total investment.
Michael Saylor, co-founder and executive chairman of Strategy, has consistently championed Bitcoin as a long-term store of value and a superior monetary asset. His firm has pioneered the corporate Bitcoin treasury strategy, influencing other companies to consider adding the digital asset to their balance sheets. Saylor famously stated, > "I'm going to be buying the top forever. Bitcoin is the exit strategy."
This latest purchase occurred as Bitcoin prices experienced a dip, falling to around $112,000 last week from approximately $116,700 at the start of the week. Despite the market fluctuations, Saylor's approach has been to accumulate Bitcoin regardless of short-term price movements, viewing dips as opportunistic entry points. The company's acquisitions in August, totaling 3,666 BTC, represent a slower pace compared to the 31,466 BTC bought in July, but the conviction remains strong.
Strategy has also revised its 2025 Bitcoin Key Performance Indicator (KPI) targets, aiming for a BTC yield of 30% (up from 25%) and a Bitcoin gain target of $20 billion (up from $15 billion). The company funds these acquisitions primarily through common stock and preferred share offerings, demonstrating its unique capital markets firepower to amass Bitcoin. This strategy has seen Strategy's shares soar over 2,300% in the past five years since it pivoted to a Bitcoin-focused approach.