Subjektiv Art is an innovative global platform dedicated to reshaping the way people experience, discover, and collect art. Founded by Kateryna Serdiuk, a former UBS director, Subjektiv operates with the mission of making the art world more open, human, and emotionally engaging. Based out of Ukraine, the platform emerged from the disruptions of war, with a vision to make art accessible to a broader audience beyond traditional gallery systems. As of 2025, Subjektiv Art has positioned itself as a pioneering force in the art market, connecting artists, buyers, and experts globally.
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | Ukraine |
| Founders | Kateryna Serdiuk |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Google For Startups, UNESCO, Creative Europe |
| Industry | Art and Technology |
| Number of Employees | Not publicly disclosed |
Subjektiv Art was conceptualized by Kateryna Serdiuk early in 2023 amidst the turmoil of war, reflecting her belief in the transformative power of art. Kateryna's experiences in the finance industry and her encounters with global art markets highlighted the accessibility issues within traditional art buying and selling. Determined to create a space where art could be encountered and lived with, she founded Subjektiv, a platform rooted in the emotional connections art fosters. The initial concept centered around connecting artists and collectors without the typical barriers imposed by conventional galleries, leading to the birth of an innovative art marketplace.
Subjektiv Art's business model distinguishes itself by offering royalties to artists from sales and resales of their creations, promoting a sustainable and supportive ecosystem for artists.
Subjektiv Art serves as an art discovery and transaction platform, lowering traditional barriers to art acquisition and simplifying the buying process. By handling logistics and providing transparency in transactions, it alleviates challenges for both artists and buyers. As a result, Subjektiv has cultivated a robust global presence, particularly noted for its commitment to delivering a human-centered experience in art transactions. It competes with traditional galleries by offering unique artworks and fostering a sense of community among artists and collectors.